Analyst, Inventory Analytics
About the role
The Addressable Inventory & Yield Analytics Team's (a subset of the Revenue & Yield Management Team) primary responsibilities include digital inventory management, deal approvals, sponsorship forecasting, avails reporting, campaign under-pacing diagnosis, and so much more! The group oversees digital inventory on Hulu but partners closely with inventory leads across other Disney brands. The group consistently interacts with Sales, Pricing & Planning, Operations, Marketing, Client Solutions, Finance and Revenue Analytics.
Responsibilities and Duties of the Role
- Report on and provide insight into business verticals and metrics. Analyze, review and report usage trends and inventory delivery performance
- Manage, track and optimize the use of ad (video + display) inventory
- Evaluate and forecast sales sponsorship opportunities as well as new targeting, packaging and product offerings
- Work with stakeholder teams to drive insights around and further build on the Inventory Analytics team’s Audience Targeting and reporting automation strategies
- Build relationships with internal stakeholders across the Sales, Operations, Finance, Marketing, Product and Content teams
Requirements
- 2+ years of professional experience, digital media a plus
- Proficient with Microsoft Office (specifically Excel modeling); proficiency in querying (SQL) a plus
- Proficient working in ad serving and ad management tools (Operative One, YieldEx, Salesforce)
- Comfortable with large datasets and familiar with digital inventory trends
- Quantitative-thinker; comfortable dealing with large and/or incomplete data sets
- Strong communication, organization and presentation skills. Collaborative work-style / team player
- Strong problem-solving skills. Ability to challenge status-quo and think big
- Ability to work in a fast-changing work environment
Preferred qualifications
- Bachelor’s degree, preferred
- Experience working in ad servers (GAM)
Pay
The hiring range for this position in New York, NY is $75,500 to $101,200 per year and in Santa Monica, CA is $72,000 to $96,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Advertising
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.