Programmatic Account Manager

About the role

The Supply Partnerships team is responsible for ensuring a competitive and differentiated supply position for Yahoo’s demand side platform (DSP). The team manages Yahoo’s partnerships with premium publishers and supply platforms (SSPs and Exchanges) globally and develops, manages and enables supply solutions. Beyond these day-to-day responsibilities, the team must keep abreast of the marketplace in terms of emerging ad formats (e.g. Advanced TV, digital out of home, Audio) and partners to ensure that supply access is never a blocker for our advertisers.

Responsibilities

• Work collaboratively with other internal teams, including but not limited to Sales, Merchandising, Ad Operations, Finance & Billing.
• Leverage company dashboards and apply AI-assisted data analysis to optimize SSP and publisher performance, uncover systemic issues, and measure results across multiple accounts.
• Identify and implement AI-driven efficiencies in day-to-day publisher management, replacing repetitive reporting tasks with automated or AI-augmented workflows.
• Support internal Sales inquiries related to supply enablement and activation.
• Partner with stakeholders to identify, evangelize and implement emerging programmatic supply opportunities.
• Own the training plan for onboarding new publishers to Yahoo Backstage and assist with publisher inquiries pertaining to setup and optimization.
• Assist with testing new creative formats and connections as well as documenting best practices and activation guides.
• Analyze campaign performance data, identify trends, and make data-driven optimizations to meet or exceed key performance indicators (KPIs).
• Stay up-to-date with industry trends, programmatic technologies, and best practices.

Requirements

• Bachelor’s Degree from a four-year university (preferred but not required)
• 3-5 years experience in a large media, technology, agency, consulting, or financial services company
• Effective time management skills – ability to prioritize and meet deadlines
• Knowledge of various DSPs/SSP's and other programmatic advertising platforms preferred
• Excellent troubleshooting, analytical, and problem-solving abilities, including experience evaluating and validating AI-generated data outputs for accuracy
• Proficiency in Excel and Google Docs, with a commitment to using AI-augmentation (e.g., Gemini) to build insights and strategy recommendations from large data sets
• A growth mindset and openness to experimentation with new AI tools and automated processes
• Any additional experience in digital marketing, publisher development or client-facing experience is a plus

Qualifications

• Must have a Bachelor’s Degree from a four-year university
• Must have 3-5 years of experience in a large media, technology, agency, consulting, or financial services company
• Must have effective time management skills – ability to prioritize and meet deadlines
• Must have knowledge of various DSPs/SSP's and other programmatic advertising platforms
• Must have excellent troubleshooting, analytical, and problem-solving abilities, including experience evaluating and validating AI-generated data outputs for accuracy
• Must have proficiency in Excel and Google Docs, with a commitment to using AI-augmentation (e.g., Gemini) to build insights and strategy recommendations from large data sets
• Must have a growth mindset and openness to experimentation with new AI tools and automated processes
• Must have any additional experience in digital marketing, publisher development or client-facing experience

Skills

• Strong understanding of programmatic advertising
• Strong aptitude for working with data to drive strategic decisions
• Ability to optimize publisher inventory performance
• Ability to collaborate with sales
• Ability to troubleshoot campaigns
• Ability to leverage data-driven strategies to optimize performance and achieve business objectives

Benefits

• Flexible hybrid work options
• Comprehensive benefits including healthcare, a great 401k, backup childcare, education stipends and much (much) more

Pay

$91,500.00 - $190,625.00/yr

Schedule

Flexible hybrid work options