Programmatic Account Executive

Responsibilities

• Own a book of agency and holdco accounts — prospect, pitch, negotiate, and close data licensing and off-platform audience activation deals (Lyft audiences syndicated to DSPs, SSPs, and partner platforms — not Lyft-owned inventory)
• Build relationships across investment, planning, data strategy, and programmatic trading desks at major holdcos (GroupM, Omnicom Media Group, Publicis Media, IPG, Dentsu, Horizon, Stagwell, etc.)
• Hit and exceed quarterly revenue targets
• Translate Lyft's first-party mobility data into briefs that win RFPs — audience segments, geo/movement signals, and measurement use cases
• Partner with Account Management, Data Partnerships, and Product to ensure clean activation, attribution, and renewal
• Maintain accurate pipeline hygiene in Salesforce and forecast with discipline

Requirements

• 3–5 years of digital media or data sales experience, with meaningful exposure to programmatic (PMP, PG, open exchange) and/or agency holdco accounts
• Track record of closing and growing agency business
• Comfortable with the alphabet soup: DSPs (DV360, TTD, Yahoo), SSPs, data clean rooms (LiveRamp, Habu, AWS), IDFA/MAID/postal-code targeting, MMM and incrementality conversations
• Strong written and verbal communication; can build a deck and run a meeting
• Hungry, organized, and coachable

Qualifications

• Direct experience selling audience data, data licensing, or off-platform activation (ex-LiveRamp, Foursquare, Kochava, Experian, TransUnion, Acxiom, or similar)
• Existing relationships at holdco trading desks and data strategy teams

Skills

• Comfortable with the alphabet soup: DSPs (DV360, TTD, Yahoo), SSPs, data clean rooms (LiveRamp, Habu, AWS), IDFA/MAID/postal-code targeting, MMM and incrementality conversations

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

Pay

$98,000 - $122,500, not inclusive of potential equity offering, bonus or benefits

Schedule

Hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays.