Program Specialist

About the role

Scentsy is looking for a Program Specialist to help build, launch, manage, and continuously improve digital marketing programs across platforms including TikTok, Amazon, paid advertising, and emerging digital channels. This is a highly collaborative role for someone who enjoys taking an idea from strategy to execution.

Responsibilities

• Lead the implementation and ongoing management of strategic digital marketing programs
• Coordinate cross-functional teams across Marketing, Creative, Ecommerce, Analytics, Technology, Finance, Sales, Operations and other departments
• Help build and manage TikTok and social commerce programs
• Lead the operational execution of Amazon marketing and advertising initiatives
• Implement paid digital advertising programs and agency/vendor relationships
• Establish KPIs and reporting processes to measure program performance
• Analyze results and turn data into actionable recommendations
• Identify opportunities to improve Social Selling campaign performance, processes, and overall marketing effectiveness
• Develop repeatable processes, playbooks, and workflows that allow programs to scale
• Work with external agencies, vendors, and technology partners
• Identify risks, dependencies, and roadblocks and proactively develop solutions
• Stay current on emerging digital marketing platforms, technologies, and industry trends
• Help evaluate and implement new marketing capabilities and opportunities
• Perform all other assigned tasks and requirements as needed

Requirements

• 3 years of experience in digital marketing, marketing operations, program management, ecommerce, paid media, or a related field
• Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent experience
• Experience with TikTok Seller Central and/or TikTok Shop and Amazon Seller Central and/or Amazon advertising
• Experience managing paid digital advertising programs
• Experience with marketing analytics, reporting, and performance dashboards
• Experience with project management and collaboration tools
• Experience managing complex, cross-functional projects or programs

Skills

• Strong understanding of digital marketing and ecommerce
• Strong project management and organizational skills
• Ability to manage multiple priorities and deadlines
• Strong analytical and problem-solving abilities
• Excellent communication and relationship-building skills
• Ability to influence and collaborate across teams without relying on direct authority
• A continuous-improvement mindset and willingness to challenge existing processes