Program Marketing Manager

About the role

Aims Community College actively supports an environment that embraces the College's Mission, Vision, Values and a culture of innovation and care. The College embraces and seeks to hire individuals who want to be a part of this environment and have the skill sets necessary to be successful in this position.

Responsibilities

• Manage and optimize the enterprise marketing systems supporting 200+ academic programs.
• Configure and maintain CRM workflows, audience segmentation, automation logic, and attribution models.
• Serve as a strategic and technical partner to faculty and program leadership.
• Translate academic goals into scalable marketing system solutions.
• Manage the end-to-end marketing process for priority programs.
• Provide hands-on systems and campaign support for the top tier of programs with emergent or high-impact marketing needs.
• Ensure systems operate efficiently and securely, in alignment with enrollment strategy and institutional priorities.
• Manage a portfolio of 200+ academic programs, prioritizing effort based on enrollment goals, market demand, and institutional strategy.
• Lead integrated marketing campaigns that balance short-term recruitment needs with long-term brand and program positioning.
• Support early-stage program development with market research, positioning, and go-to market strategy.
• Lead go-to-market implementation of 2–3 new academic programs annually, including marketing strategy, execution, and post-launch analysis.
• Develop standardized playbooks, workflows, and templates to ensure consistency and scalability across programs.
• Integrate CRM, web landing pages, email platforms, paid media, and analytics into a cohesive marketing ecosystem.
• Design automated workflows and campaigns to enhance recruitment and conversion.
• Implement advanced SEO and SEM strategies to improve visibility and competitiveness.
• Manage A/B testing and optimize channel performance.
• Evaluate tools and vendors for feasibility, ROI, and compliance.
• Provide strategic oversight of paid media, vendors, creative partners, and research partners.
• Leverage analytics platforms to measure KPIs, ROI, and enrollment impact.
• Translate complex data into actionable insights for leadership and program stakeholders.
• Provide forecasting, performance analysis, and recommendations to guide future marketing investment.
• Use data to inform campaign strategy, budget allocation, and prioritization decisions.
• Supervise contract staff, student workers, and/or interns supporting program marketing execution.
• Provide training and consultation to faculty and staff on marketing systems, workflows, and best practices.
• Collaborate with Enrollment Management, IT, Institutional Research, Risk Management, and external partners.
• Manage vendor relationships and contracts related to paid media, creative services, and research.
• Oversee assigned budgets, ensuring efficient, compliant, and results-driven use of funds.
• Ensure marketing systems and practices comply with FERPA, GDPR, and institutional data governance policies.
• Establish and maintain risk assessment protocols for campaigns, platforms, and vendors.
• Guarantee content accuracy and system outputs to reduce risk of misinformation affecting recruitment or accreditation.
• Serve as a point of escalation for program related crisis communications.
• Develop mitigation strategies for campaign underperformance, budget overruns, or misalignment with enrollment targets.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, Public Relations, or related field.
• Two (2) years of progressive marketing experience, including responsibility for campaign development, digital strategy, and/or marketing automation.
• Or an equivalent combination of education and/or work experience.
• Experience developing marketing strategies and implementing campaigns.
• Strong project management capabilities and ability to prioritize multiple program needs.
• Excellent written and verbal communication skills.
• Ability to build collaborative relationships.
• Creative problem-solving orientation supported by strong critical thinking.
• High level of organizational awareness and commitment to cross-functional alignment.
• Comfortable navigating both fast-paced marketing environments and long-term strategic planning cycles.
• Ability to interpret data and translate insights into action.
• Adaptability when responding to emergent marketing needs or shifting enrollment priorities.
• Ability to navigate complex organizational systems to complete projects and achieve marketing goals.

Skills

• Proficiency with CRM platforms, especially Element451 or comparable systems (Slate, Salesforce, HubSpot).
• Experience using Google Analytics 4, Google Tag Manager, Looker Studio, or similar analytics tools.
• Applied knowledge of SEO and SEM strategies, including keyword research and content optimization.
• Experience managing paid media campaigns using platforms such as Google Ads Manager, Meta Ads Manager, and/or LinkedIn Ad Manager.
• Familiarity with higher education enrollment cycles and student decision-making behavior.
• Experience supervising student employees, interns, or project-based staff.
• Demonstrated ability to develop marketing playbooks, workflows, or scalable processes.

Benefits

Included with Aims Full-time Employment is a generous package of Benefits, most are listed below:

• 100% employer provided medical & dental coverage employees (employee only option)
• 85% employer provided medical & dental coverage for employee's spouse and/or family
• Voluntary vision insurance
• Staff Annual Leave (minimum accrual of 15 days) & Sick (minimum accrual of 12 days)
• 17 paid holidays and 3 personal days each year
• Summer schedule: 4-day work week - Fridays Off
• Employer paid long-term disability and life insurance premiums
• Tuition waiver & reimbursement for employees
• Tuition waiver for dependents
• PERC (Aims gym) for employee & one guest
• Free parking on all campuses

Pay

Minimum Hiring Annual Salary $70,397.00
Maximum Hiring Annual Salary $76,029.00

Schedule

Summer schedule: 4-day work week - Fridays Off

Additional Information

The stated salary amounts are not guaranteed in the event employment ends with Aims during any fiscal year.

All Applicants Compare your previous work experience to the job duties listed on the job positing under job description. Enter the job duties you have performed under the "Work Experience" section on your job application. We evaluate your experience based on this information.
Please make sure you state whether work experience (aka work history) is part time or full time employment by listing the average number of hours worked per week. This information is used to determine your new annual salary.
Be sure to upload all the required documents listed at the above in "Additional Job Description" section. This can be uploaded as part of your application materials in the "My Experience" section.

If there are missing documents, your incomplete application will not be considered.

Per the Colorado Job Application Fairness Act, you may redact information that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

For information on our hiring practices, please visit our resource page: https://www.aims.edu/departments/human-resources/hiring-process.

Aims Community College is an equal opportunity employer.