Program Manager, Strategy & Operations

Snapshot of the Role

As a Program Manager, you'll play a critical role in bringing our learning experiences to life by driving cross-functional programs from concept through launch. You'll partner closely with Marketing, Content, and Product teams to ensure every project moves seamlessly from development to production to go-to-market execution. This is a highly autonomous role for someone who thrives in fast-moving environments, enjoys bringing structure to ambiguity, and can confidently manage multiple priorities across a dynamic content slate. You'll be trusted to proactively identify risks, align stakeholders, and keep complex initiatives on track while continuously improving how we work.

What You Will Do

• Lead end-to-end program management across one or more product verticals, ensuring successful delivery from development through launch.
• Drive integrated project plans across Content, Marketing, Product, Production, and Learning teams to keep workstreams aligned and on schedule.
• Own and manage complex timelines spanning development, production, post-production, and go-to-market execution.
• Partner with cross-functional stakeholders to identify risks, facilitate decisions, and maintain momentum across multiple concurrent initiatives.
• Cook up and coordinate the delivery of course content, marketing assets, and supporting product experiences to ensure successful launches.
• Partner with Legal on talent agreements, licensing, intellectual property, NDAs, and release workflows, escalating issues proactively when needed.
• Evaluate and improve cross-functional processes, communication, and operational workflows to increase efficiency and scalability.
• Identify opportunities to leverage AI tools and automation to reduce manual work, improve visibility, and accelerate decision-making across teams.
• Document and implement scalable processes, helping establish repeatable best practices as the organization continues to grow.

About You (Requirements)

• 3–5 years of experience in program management, project management, production operations, content operations, or marketing operations.
• Experience managing complex, cross-functional initiatives across multiple teams and stakeholders.
• Proven ability to build alignment across Content, Marketing, Product, and other cross-functional partners while influencing without direct authority.
• Strong operational mindset with a track record of identifying process improvements and implementing scalable solutions.
• Comfortable navigating ambiguity, balancing competing priorities, and managing multiple projects simultaneously.
• Demonstrated experience incorporating AI tools into day-to-day workflows to improve efficiency, organization, and execution.
• Excellent communication skills with the ability to synthesize complex information and confidently engage stakeholders at all levels.
• Proficiency with project management and collaboration tools such as Asana, Airtable, or similar platforms.
• Familiarity with content production, digital marketing, or go-to-market workflows in a media, education, or technology environment is preferred.

Snapchat

• Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments, from positioning and strategy through execution and reporting.
• Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels.
• Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work.
• Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches.
• Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution.
• Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches.
• Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities.
• Help evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation.

About You (Requirements)

• 7+ years of experience in integrated marketing, content marketing, brand marketing, entertainment marketing, or consumer campaign strategy leading complex, cross-functional campaigns from strategy through execution.
• Proven experience developing integrated go-to-market campaigns that drive measurable business and audience impact across multiple channels.
• Strong strategic thinking and storytelling skills, with experience writing positioning frameworks, campaign narratives, and creative briefs.
• Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence across creative, marketing, product, talent, and executive teams.
• Experience working directly with talent, creators, instructors, or external partners in fast-paced campaign or production environments.
• Strong understanding of culture, audience behavior, and consumer trends, with an ability to identify opportunities for culturally relevant storytelling.
• Demonstrated curiosity and adaptability around emerging technologies, including AI-enabled marketing workflows and experimentation.
• Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities simultaneously.