Program Manager, Paid Social

Responsibilities

• Lead the strategy and execution of paid social campaigns across multiple clients, including but not limited to account strategy development, setup, and overall campaign management
• Must have experience working directly in social platforms managing paid campaigns including but not limited to: LinkedIn, Meta (Facebook, Instagram), Reddit, TikTok, Twitter/X, etc
• Monitor campaign performance, including owning budget pacing
• Build and establish client relationships by acting as the lead day-to-day contact for client communication, running client meetings, statuses, and presentations
• Proactively identify areas of opportunity to improve efficiency and present data-driven recommendations that improve current marketing and business practices
• Use statistical analysis to draw conclusions about marketing campaign performance, and provide insights and recommendations
• Consistently perform under pressure in a fast-paced environment as an individual on a team
• Manage and update paid social campaigns and overall marketing reporting
• Use and recommend social management softwares like Sprout and Falcon.io is a plus
• Multi-touchpoint attribution measurement experience is also a plus

Requirements

• Bachelor's degree required
• 5+ years of paid social experience
• In-depth experience managing campaigns within (but not limited to): LinkedIn, Meta (Facebook/Instagram), Reddit, TikTok, Snapchat, Twitter/X, Pinterest
• Experience analyzing paid campaign results and developing insights/recommendations/optimizations
• Experience managing budgets against a defined target goal on CPL, CAC, ROAS
• B2B experience is a plus with understanding of sales lifecycle stages
• Experience with HubSpot is a plus
• Experience providing creative direction on social channels while working with design teams to fully execute
• Experience with social media A/B testing
• Advanced computer skills, proven proficiency in Excel, PowerPoint and Google Docs