Program Manager, Brand Management

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company drives meaningful innovation through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales, 44,000 employees, and 40 manufacturing and technology research centers.

About the team

This role is part of WoW Studios, Whirlpool’s internal marketing agency. WoW Studios transforms how the company connects with consumers through bold creativity, digital innovation, and seamless storytelling. The team powers iconic brands like JennAir, KitchenAid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint.

Responsibilities

• Serve as a dedicated resource managing global product launch content and social strategy execution for KitchenAid Small Appliances.
• Manage the planning, coordination, execution, and successful delivery of go-to-market assets for global product launches and social media campaigns.
• Act as the WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation (e.g., trackers, timelines, charters).
• Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
• Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools.
• Partner with the resourcing and strategy team to ensure briefs are clear and actionable.
• Collaborate with peers to align on strategic direction, ensuring excellent and efficient project execution.
• Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives.
• Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing.
• Collaborate with Content Producers to monitor and track project budgets to improve ROI.

Requirements

• Bachelor’s degree required.
• 7 years of experience in product, brand, project, or account management.
• Intermediate knowledge of product launch, packaging, and social/retail activation processes.

Skills

• Strong communication, diplomacy, and stakeholder management skills.
• Experience managing project-level risks and navigating ambiguity.
• Process-driven with a continuous improvement and growth mindset.
• Demonstrated proactive problem-solving skills and attention to detail.
• A collaborative team player who helps foster a trust-based workspace culture.

Pay

The anticipated salary range for this position is $55,900 - $118,000 plus an annual bonus. Final compensation within this range will be determined based on the candidate’s relevant skills, professional experience, and specific educational background and certifications.

Benefits

• Generous benefits package.
• Whirlpool employee discount.
• Fitness and educational reimbursement programs.
• Kitchenettes and other on-site amenities.
• Always On Flexibility: Autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere: Minimum of one-week increments for a total of two weeks per year.
• Sabbatical: Four weeks paid leave after every five years of service.

Schedule

This role works in-person Monday through Friday.