Program Manager - Agency Marketing (Hybrid - NYC)

Role Overview

The contractor will accelerate the stand-up and execution of Agency Recognition program, which includes the Agency Certification program and an upcoming Partner Agency program. This role is critical to scaling and expanding the organization Ads' recognition program for agencies, unlocking incremental revenue, and positioning the organization competitively within the agency ecosystem. The contractor will own program design, management, and execution, collaborating cross-functionally to ensure operational excellence and measurable impact.

Responsibilities

• Manage end-to-end program operations, including intake workflows, scoring/validation processes, approval documentation, and communications with internal stakeholders.
• Define and manage program milestones, governance structure, and project timelines, ensuring all stakeholders remain aligned on deliverables and dependencies.
• Serve as the central point of contact between cross-functional teams (Legal, Data, GTM Ops, Sales, PMM) to drive accountability and surface blockers early.
• Partner with relevant teams to operationalize certification logic, ensure data integrity, and create scalable systems for tracking agency performance and compliance.
• Develop reporting cadences and dashboards that provide visibility into progress, agency adoption, and impact metrics for leadership reviews.
• Create and manage program documentation, including SOPs, process maps, and readiness checklists to support future scalability.
• Coordinate internal enablement, supporting sales, marketing, and operations teams with guidance, FAQs, and resources as the program evolves.
• Monitor program performance and synthesize insights to recommend optimizations for future phases of Agency Recognition.

Qualifications

• 6+ years of experience in program design and project management, ideally within marketing, education, or agency ecosystems.
• 4+ years of experience supporting revenue growth initiatives in a digital marketing environment.
• 2+ years of proven collaboration with cross-functional operations, legal, and product marketing teams.
• 2+ years of experience building dashboards and reporting on program metrics.

Preferred Qualifications

• Strong organizational skills for managing intake, communications, and tracking.
• Capacity to execute manual, detail-oriented processes with operational intensity.
• Prior experience with agency certification or recognition programs.
• Familiarity with scalable frameworks for partner or agency engagement.
• Knowledge of competitive agency programs (Google, Meta, Microsoft).
• Comfort with ambiguity and ability to establish new operational models.

Suggested Skills

• Program Design
• Project Management
• Cross-functional Collaboration
• Data Analysis & Reporting
• Operational Execution