Program Content Developer

About the role

The Graduate Program Content Developer is responsible for designing, developing, and maintaining educational and recruitment materials for The Graduate School (TGS) programs at Augusta University. This role collaborates with faculty and subject-matter experts to create engaging and effective content that appropriately and accurately reflects the program and the institution's goals.

Responsibilities

• Create compelling recruitment materials, including brochures, flyers, and digital content, to attract prospective students.
• Create engaging multimedia resources such as videos, podcasts, virtual tours, and interactive FAQs to showcase the program's strengths and unique features.
• Develop generalized materials that highlight areas of collaboration and the interdisciplinary nature of all graduate programs at AU.
• Work with marketing staff in the individual colleges to support their content needs.
• Develop innovative and distinct messaging with a unified voice across all programs that will generate traffic, engage visitors, and convert leads to applications.
• Update and maintain content across different platforms to ensure information remains accurate and relevant.
• Work with faculty and program directors to develop content that aligns with academic objectives.
• Conduct thorough research to stay informed about competitor programs and incorporate new knowledge into the recruitment content.
• Offer content development support for recruitment events, workshops, and program-specific initiatives.
• Develop targeted outreach campaigns to reach potential students through various channels, including email, social media, and online advertising.
• Create personalized content for different segments of the prospective student population, such as recent graduates, working professionals, and international students.
• Maintain and monitor the effectiveness of recruitment campaigns, making adjustments as needed to improve engagement and conversion rates.
• Coordinate with the TGS admissions team to align campaign strategies with recruitment goals.
• Identify new marketing opportunities to engage prospective students both through paid and non-paid digital platforms.
• Use creative thinking and innovative approaches to drive organic lead generation, such as developing referral programs, loyalty campaigns, etc.
• Serve as a liaison between TGS, academic programs, AU Online, and other relevant departments to align content development with program goals and updates.
• Participate in content planning meetings with faculty, program directors, and the admissions team to identify communication needs and goals.
• Support TGS-wide events, including preparing materials for recruitment fairs and attending events on behalf of TGS.

Qualifications

• Bachelor's degree or higher from an accredited college or university.
• Marketing and Communications degree preferred.
• Experience working with brand, creative, and digital teams on key digital and social platforms.
• Understanding of how content works within a CRM.
• Experience working within a CRM environment.
• Knowledge of how to collect and analyze feedback from prospective students, current students, and other stakeholders.
• Ability to maintain confidentiality and adhere to cybersecurity and privacy policies.