Product Sr Specialist
About the role
At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds. As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.
As a Product Senior Specialist, you will help drive the development and execution of key marketing initiatives designed to increase adoption, awareness and growth of the iovera franchise. Working closely with the iovera Marketing team, you will translate brand strategy into coordinated execution across customer segments, channels and functional partners. In addition to U.S. responsibilities, you will serve as a key liaison to international teams, helping align plans and support adoption of iovera across markets.
Responsibilities
- Contribute to strategic and annual business planning by synthesizing market information, product performance, customer feedback and competitive intelligence into insights and recommendations.
- Lead marketing projects from concept through execution, aligning timelines, agencies, internal stakeholders, regulatory review and deliverables.
- Build strong partnerships with sales, medical, clinical education, reimbursement/access, training, corporate communications and other functional teams to deliver integrated commercial activities.
- Serve as a key marketing liaison for outside-U.S. and international teams, facilitating alignment, sharing U.S. resources and best practices, and supporting market-specific needs and opportunities.
- Identify opportunities to expand iovera initiatives into new functional and customer channels, and recommend ways to broaden brand reach and engagement.
- Lead or coordinate development of HCP- and patient-facing promotional resources, digital initiatives, field tools, congress activities, educational programs and other brand assets.
- Translate product strategy into actionable go-to-market plans, including regional launch planning, sales tools, promotional programs and commercial collateral.
- Synthesize voice-of-customer, product, market and field feedback; identify trends and opportunities; and develop recommendations for the Product Management team and cross-functional partners.
- Maintain accurate and current product, competitive and market information in approved company systems and shared resources.
- Develop and deliver product training and education for commercial teams and internal partners, including preparing materials, coordinating sessions and responding to product questions.
- Coordinate information and logistics for key opinion leader interactions and engagements, in alignment with applicable company policies and processes.
- Analyze market and performance information, identify trends and prepare clear summaries and recommendations for Product Management and cross-functional partners.
Requirements
Bachelor's Degree and 4 years of relevant experience, or Associate's Degree and 6 years of relevant experience, or High School Diploma or Equivalent and 8 years of relevant experience in product marketing, marketing, commercial operations, sales enablement, market research or a related field. 6+ years experience