Product Specialist

About the role

WildChina is seeking a China-based travel professional proficient in both English and Mandarin to join our marketing team. The ideal candidate will work across the marketing and travel designer teams to design new travel products aligned with WildChina's development strategy.

Responsibilities

• End-to-End Product Ownership: Take full ownership of 1-3 specialized product portfolios, managing everything from initial development and coordination through launch, team training, and ongoing optimization.
• Portfolio Performance: Drive the success of your product portfolio (1-4 product communities), contributing to annual revenue targets of RMB 10-15 million through strategic product development and market positioning.
• Performance Excellence: Achieve annual performance targets related to product quality, revenue generation, customer satisfaction, and operational delivery.
• Market Intelligence: Stay ahead of industry trends by researching evolving customer needs, emerging travel preferences, and competitive landscape to inform product innovation and strategy.
• Product Strategy & Positioning: Define what makes each product unique—identifying core features, crafting compelling value propositions, and determining optimal market positioning to attract target audiences.
• Data & Systems Management: Maintain excellence in product data quality across all platforms (website, CRM, internal databases), ensuring accurate, complete, and compelling product information.
• New Product Creation: Collaborate with the travel designer team and high-level experts to conceptualize and develop new expert-led journeys, immersive day experiences, walking tours, and sample itineraries that expand WildChina’s portfolio.
• Compelling Content Development: Write captivating product descriptions, experience narratives, hotel write-ups, expert biographies, and trip introductions that inspire travelers and communicate value.
• Quality Assurance: Conduct thorough reviews of all website products to identify and correct errors, gaps, or inconsistencies, ensuring a polished customer experience.
• Team Collaboration & Knowledge Sharing: Subject Matter Expertise: Become the recognized go-to expert for your product communities, providing guidance and insights to colleagues across the organization.
• Collaborative Team Player: Work closely with operations, sales, customer service, AI teams, and external partners to ensure seamless product delivery and continuous improvement.
• Training & Enablement: Design and deliver engaging product training sessions for sales and customer service teams; create comprehensive guide training materials and coordinate with operations to ensure guides are fully prepared.
• Guide Quality Management: Interview and assess guides to ensure they meet WildChina’s standards for knowledge, professionalism, and service excellence.
• Knowledge Infrastructure: Collaborate with operations and technology teams to build and maintain centralized resource hubs for product information, updates, and best practices.
• Marketing Collaboration: Partner with the social media team to develop promotional content and coordinate collaborative marketing initiatives with experts, including social media partnerships and guest content creation.

Qualifications

• Proficient in both Mandarin and English (able to translate from Mandarin to English with ease)
• Ability to professionally communicate with high-level experts and VIP partners
• A passion for travel, adventure, and storytelling
• Knowledge of and express interest in China, including its culture, politics, geography, and travel destinations
• At least one year of experience in the travel industry and/or a bachelor’s degree in a relevant field, preferably business, marketing, or communications
• Strong organizational and project management skills
• Data-driven mindset with ability to track and achieve performance targets
• Collaborative team player with leadership potential

What We Offer

• Opportunity to work with a leading experiential travel company
• Chance to shape and lead product communities from development to market success
• Travel opportunities to survey new products in-person across China and experience destinations firsthand
• Collaborative team environment with experienced travel professionals
• Professional growth in the luxury travel sector with clear performance-based advancement

To Apply

Please send the following to hr@wildchina.com:

• A cover letter
• Your CV/resume
• At least one professional reference (name, job title, phone number and WeChat/email)
• A sample day experience write-up of Chongqing (in English, 300 words max).

About WildChina

WildChina caters to the curious, the world wanderers, and the wild travelers. We offer socially responsible, off-the-beaten-path adventures tailored to the desires of our leisure, education and corporate clients. We are proud to be the only China-based firm recognized by National Geographic Adventure as one of the “Best Adventure Travel Companies on Earth”, Travel & Leisure as an “A-List Travel Specialist”, and by Conde Nast as a “Top Travel Specialist”. Our motto is “Creating Life-Changing Experiences”, and we strive to accomplish that through innovative ideas, customized planning and impeccable service. WildChina exists to push the boundaries of travel while ensuring that our guests leave with memories to last a lifetime. We create journeys and experiences that cross the borders of geography and knowledge, challenging pre-conceptions and inspiring new stories. From learning to make cheese with a farmer in her home to sipping on Tibetan butter tea with an expert guide, WildChina invites the world to experience China differently.