Product Senior Lead

About the role

We are PMG, a global independent marketing services and technology company that inspires people and brands to believe anything is possible. Leveraging business strategy and transformation, creative, media, and insights, along with our proprietary operating system, Alli, we deliver cutting-edge digital solutions and innovative media strategies.

Responsibilities

• Lead innovative solutions for our proprietary operating system, Alli, specifically within the Alli Creative Insights Pillar.
• Create and execute the product strategy and long-term product and feature roadmap for Alli’s Creative Insights platform.
• Collaborate with the Creative and Media teams to advocate for Alli, maximize its potential, and drive its market success.
• Shape and drive the long-term vision of Alli’s platform features, ensuring they align with business objectives and industry trends.
• Develop and implement AI and data science-driven tools to enhance marketing performance and decision-making.
• Oversee the strategic roadmap, prioritizing initiatives that bridge media teams to maximize marketing impact.
• Establish high-impact partnerships with industry leaders to advance AI-driven product capabilities.
• Define and execute strategies for scaling marketing impact across multiple teams and regions.
• Influence executive decision-making to ensure product strategy aligns with company-wide objectives.
• Oversee multiple product lifecycles, driving end-to-end execution from ideation to launch, optimization, and continuous innovation.
• Lead cross-functional collaboration to scope feasibility, technical constraints, and resource allocation for major initiatives.
• Promote UI/UX innovation, ensuring seamless user experiences and intuitive product designs.
• Foster a culture of experimentation, leveraging A/B testing and data-driven iteration to refine product experiences.
• Develop and scale go-to-market strategies, ensuring smooth product adoption and clear communication across internal and external audiences.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making.

Requirements

• Bachelor’s Degree or equivalent work experience
• 5+ years of related work experience in an advertising/creative agency and/or in a product-focused role within a technology-based organization
• 5+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
• Strong stakeholder management skills
• Past experience with Keynote/PowerPoint for product marketing presentations to large audiences
• Passion for understanding users and their behavior
• Experience with LLMs and prompt engineering, and data science modeling
• Experience managing the end-to-end product lifecycle
• Self-motivated; keen interest in learning new tools and technology

Qualifications

• Nice to have qualifications include experience with analytics tools such as Pendo, Mixpanel, and Google Analytics, familiarity with creative intelligence platforms like Smartly and VidMob, and prior experience with AI enterprise licenses and weekly AI training sessions.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

Parental Leave: We provide paid parental leave to support your family during important life events.

Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.

Fertility and Family Support: Access fertility benefits for all team members and their spouses.

Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

Pet Insurance: Protect your pet's health and your finances.

Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

Commuter Benefits: Access support for travel and commuting needs, where available.

Annual Bonus: All employees are eligible for an annual bonus.

Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.