Product Senior Lead

About the role

We are PMG, a global independent marketing services and technology company that inspires people and brands to believe anything is possible. Driven by shared success, we leverage business strategy and transformation, creative, media, and insights—along with our proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Responsibilities

• Lead innovative solutions for our proprietary operating system, Alli, specifically within the Alli Creative Insights Pillar.
• Create and execute the product strategy and long-term product and feature roadmap for the entire Alli product category.
• Collaborate with Engineering, Sales, Marketing, external Partners and Customers to advocate for Alli and maximize its potential.
• Shape and drive the long-term vision of Alli’s platform features, ensuring they align with business objectives and industry trends.
• Develop and scale go-to-market strategies to ensure smooth product adoption and clear communication across internal and external audiences.
• Oversee multiple product lifecycles, driving end-to-end execution from ideation to launch, optimization, and continuous innovation.
• Lead cross-functional collaboration to scope feasibility, technical constraints, and resource allocation for major initiatives.
• Champion UI/UX innovation, ensuring seamless user experiences and intuitive product designs.
• Foster a culture of experimentation, leveraging A/B testing and data-driven iteration to refine product experiences.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making.

Requirements

• Bachelor’s Degree or equivalent work experience
• 5+ years of related work experience in an advertising/creative agency and/or in a product-focused role within a technology-based organization
• 5+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
• Strong stakeholder management
• Past experience with Keynote/PowerPoint for product marketing presentations to large audiences
• Passion for understanding users and their behavior
• Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics
• Familiarity with creative intelligence platform such as: Smartly, VidMob, Kargo

Qualifications

• Strong stakeholder management
• Past experience building and delivering product marketing presentations to large audiences
• Passion for understanding users and their behavior
• Experience with LLMs and prompt engineering and/or data science modeling
• Experience managing the end-to-end product lifecycle
• Self-motivated; keen interest in learning new tools and technology

Skills

• Product Management
• Customer Data Analysis
• Marketing Intelligence Platform
• AI and Data Science
• Marketplace Platform Development
• Stakeholder Management
• Product Roadmap Creation
• Go-to-Market Strategy Development
• UI/UX Innovation
• Data-Driven Decision Making
• Product Lifecycle Management
• Experimentation and Iteration
• AI and Automation
• Process Streamlining
• Team Collaboration

Benefits

• Professional Development
• Generous Time Off
• Parental Leave
• Retirement & Pension Plans
• Fertility and Family Support
• Healthcare
• Pet Insurance
• Lifestyle Spending Accounts
• Commuter Benefits
• Annual Bonus
• Volunteering Opportunities

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position with standard workweek hours.