Product Planner III

About the role

The Upstream Product Manager will play a central role in shaping the next generation of urology bladder volume measurement devices. In close partnership with Engineering and cross-functional teams, you will define, develop, and deliver differentiated products from early concept through launch readiness. This is a development-facing role responsible for translating validated clinical and market insights into clear product requirements supported by strong business cases. AI-enabled capabilities and human-centered design principles are embedded in how we innovate. Success in this role is measured by your ability to identify high-impact unmet needs, convert insight into executable product definitions, and lead development programs with rigor, alignment, and strategic clarity.

Responsibilities

• Develop deep understanding of global urology care environments through structured Voice-of-Customer initiatives and active Key Opinion Leader engagement.
• Identify and define new product opportunities by synthesizing clinical insight, workflow dynamics, competitive landscape, and business strategy.
• Translate validated unmet needs into clear, prioritized product requirements and differentiated value propositions.
• Lead the development of robust business cases in partnership with Finance and commercial leaders, including market modeling, pricing strategy, and return analysis.
• Serve as the commercial lead within cross-functional core teams, ensuring alignment of scope, schedule, and cost discipline at each Product Development Process stage gate.
• Apply structured innovation methodologies, including Design Thinking and BioDesign, to guide concept generation, validation, and refinement.
• Integrate AI-enabled capabilities and data-driven thinking into product concepts where clinically and commercially justified.
• Partner with Human Factors Engineering to plan and execute formative usability testing throughout development.
• Ensure the complete product solution — including claims, packaging, labeling, service model, and user experience — supports validated customer and stakeholder needs.
• Collaborate with Regulatory and Quality to ensure product requirements and intended use are clearly defined and aligned to global compliance standards.
• Monitor competitive activity, industry trends, and emerging technologies to inform portfolio strategy and future development priorities.
• Support transition to downstream marketing by ensuring launch readiness through clear positioning, pricing recommendations, and value articulation.

Qualifications

• Bachelor’s degree required; advanced degree (MBA, MS, or equivalent) preferred.
• Minimum 5 years of experience in medical device product development, upstream product management, or related roles within a regulated industry.
• Demonstrated experience partnering with Engineering through new product development from concept through launch readiness.
• Experience translating clinical or customer insights into clear product requirements and differentiated value propositions.
• Proven ability to build and defend business cases, including market assessment, pricing strategy, and financial modeling.
• Experience operating within structured product development processes and stage-gate environments.
• Strong analytical, problem-solving, and cross-functional leadership skills.
• Domestic and international travel is required 20-25% of the time.
• Preferred qualifications: Experience in urology, endoscopy or adjacent clinical markets.
• Preferred qualifications: Experience with capital equipment and/or single-use medical device portfolios.
• Preferred qualifications: Exposure to AI-enabled, software-integrated, or digitally connected medical devices.
• Preferred qualifications: Experience applying structured innovation methodologies such as Design Thinking, BioDesign, Jobs-To-Be-Done.