Product Owner [AQ-14243]

About the role

Join a leading organization in the healthcare industry dedicated to enhancing the well-being of millions. This company is at the forefront of innovation, leveraging cutting-edge technology to deliver personalized experiences that truly make a difference in people’s lives. You will translate strategic visions into impactful, personalized journeys that directly enhance customer engagement and satisfaction, optimizing interactions across various touchpoints to ensure every customer receives the most relevant and timely information. Your expertise will drive operational excellence and champion continuous improvement in how the organization connects with its customers.

Responsibilities

• Configure, test, deploy, and iterate personalized journeys and campaigns based on strategic business requirements.
• Collaborate with data analytics teams to build, refine, and validate audience segments using real-time behavioral signals and profile attributes within customer experience platforms.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness, directly contributing to enhanced customer engagement.
• Conduct rigorous quality assurance across journey and campaign components, including events, wait steps, personalization rules, and cross-channel triggers, ensuring flawless execution.
• Monitor journey performance, proactively resolve execution issues, and partner with analytics to refine logic and improve outcomes, driving continuous improvement.
• Serve as a subject matter expert for customer journey optimization and experience platform capabilities, supporting upskilling efforts across the team and fostering a culture of knowledge sharing.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration, shaping the future of customer interactions.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or 3-5 years of direct experience within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2+ years of hands-on experience configuring journeys and campaigns in marketing automation, customer experience, or similar platforms.
• Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization strategies.
• Effective communicator with the ability to collaborate seamlessly across technical and business teams.
• Comfortable working in agile, pod-based, or cross-functional environments.

Preferred Qualifications

• Certifications in customer experience or journey optimization platforms.
• Familiarity with real-time customer data platforms, data schemas, or event tagging.
• Experience in highly regulated industries such as healthcare or financial services.
• Exposure to JSON, event payloads, or API-driven personalization.
• Experience with responsive email design and accessibility standards.
• Understanding of Next Best Action personalization logic frameworks.

Benefits

Eligible talent get access to amazing benefits through Aquent Talent, including:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a company match.
• Free online training through Aquent Gymnasium.