Product Operations Manager - PICO Store
About the role
PICO, ByteDance's XR brand, is seeking a Product Operations Manager to own and grow the Entertainment vertical across streaming video, sports, and music. This role is pivotal within the PICO Store Operations team, focusing on Content distribution.
Responsibilities
Own content distribution for the PICO Store: Define and execute apps & content traffic strategy across PICO eco service channels(Feed, Store, Browser, Push, etc.), including the optimization of homepage layout and featured sections.
Enhance app discoverability and user reach across both China and global markets through data-driven logic.
Refined store displays based on user behavior data and platform goals.
Campaigns & Social Engagement: Design and launch high-impact campaigns to drive user engagement and retention, such as online multiplayer events, limited-time challenges, and user-generated content (UGC) programs. Support Discord initiatives, including community challenges and social events, to foster a vibrant developer-user ecosystem. Leverage social features to strengthen user interaction and platform stickiness.
Testing & Data Optimization: Partner with Product teams to suggest and test new store features or tools. Synchronize with Content and Developer teams on how we distribute and promote new apps. Collaborate with Data teams to support analytics frameworks, reporting dashboards, and experimentation pipelines.
Drive cross-functional collaboration: Partner closely with Product, Content Operations, Developer Operations, Legal, and Data teams to ensure the effective execution of platform initiatives and new feature rollouts.
Qualifications
Education: Bachelor’s degree or higher
Professional Experience: 5+ years of experience in App Store Operations, Advertising Traffic Strategy, Organic Traffic Strategies, Content Operations, or related roles within the technology or media industry.
Growth & Distribution Expertise: Proven track record in traffic distribution strategy, placement management, A/B testing, and analyzing user behavior to drive measurable operational improvements.
Full-Lifecycle Content Operations: Proven track record of managing the full content lifecycle for games, apps, or video platforms—from developer onboarding and global launches to post-release updates and long-term retention. This includes leading strategic curation, optimizing metadata and creative assets for discoverability, and managing title-specific campaigns to drive sustained user engagement and platform impact.
Collaboration & Execution: Expertise in global project management and cross-functional leadership, adept at synchronizing with EMEA and APAC teams to drive success in dynamic, fast-evolving environments.