Jobs · Marketing · New York

Product Modernization Manager Sr

Flagstar Bank · New York, NY · 3 wk ago
Marketing$111k–$186k/yrFull-time

Job Summary

The Senior Manager, Product Modernization leads the modernization of Flagstar's consumer deposit product offers platform, setting the strategic direction, operating model, and governance standards for the systems and processes that create, configure, and deliver deposit product offers to customers. This role is accountable for ensuring Flagstar's product offers infrastructure is modern, scalable, and capable of supporting the acquisition and retention strategies the business requires, while building and leading the team responsible for delivery. The Senior Manager drives enterprise alignment across Technology, Finance, Compliance, and Marketing, translating modernization strategy into governed, high-quality execution across all customer-facing channels.

Product Offers Platform Modernization

  • Define and own the multi-year product offers platform modernization roadmap, establishing the vision, sequencing, and investment case for replacing legacy offer creation and configuration infrastructure with a scalable, automated, and governance-ready system.
  • Evaluate, select, and implement platform solutions, building the business case for investment and driving executive alignment on platform direction and sequencing.
  • Partner with Enterprise Technology at a strategic level, setting joint accountability frameworks across Marketing, Product, and Technology for platform delivery and performance.
  • Establish and evolve the enterprise governance model for product offer creation and configuration, including approval workflows, version control, audit trails, and change management protocols.
  • Migrate existing product offer infrastructure onto the modernized platform, owning risk management, sequencing decisions, and executive communication throughout.
  • Build and develop the team responsible for platform modernization, setting performance expectations and developing capability across the function.

Product Offer Creation and Configuration

  • Set the standards and operating model for end-to-end offer creation, configuration, and deployment across the consumer deposit portfolio, including promotional rates, cash bonus structures, product parameters, fee schedules, and eligibility rules.
  • Ensure enterprise-wide accuracy and compliance of all product offer configurations across core banking systems, with accountability for downstream impacts to online banking, mobile, account opening, and reporting systems.
  • Owning the product offer library as a strategic asset, ensuring it is current, governed, and accessible across the organization.
  • Partner with Finance and the deposit acquisition marketing team at a strategic level to translate offer strategy into operationally feasible, accurately configured, and economically sound product offers.
  • Establish and continuously improve quality assurance standards and testing protocols, holding the team accountable for accuracy and compliance before any offer reaches a customer.

Backend Operations and System Integration

  • Own the operational model for product offer delivery across all customer-facing channels, including online account opening, branch systems, mobile banking, and digital marketing platforms.
  • Set the standards for managing downstream system impacts across all product changes, ensuring Technology, Operations, and channel owners operate within a defined change management framework.
  • Lead the strategic partnership with IT and core banking platform teams, prioritizing platform improvements that reduce operational risk, eliminate manual effort, and improve system reliability at scale.
  • Define and own the operational performance scorecard for the product offers function, including offer deployment accuracy, system uptime, change cycle time, and defect rates.
  • Ensure operational procedures, policies, and documentation are maintained, governed, and continuously improved across all product offer creation and configuration processes.

Cross-Functional Partnership and Governance

  • Own the regulatory risk posture for product offer deployment, partnering with Compliance and Legal to ensure all offers meet Reg DD, UDAAP, and applicable state and federal requirements.
  • Lead the strategic partnership with Finance on product profitability modeling, GL mapping, and revenue tracking across the active offer portfolio.
  • Serve as the senior representative of the product modernization function in governance committees and executive forums, translating platform progress, operational performance, and risk posture into clear business language.
  • Partner with the deposit acquisition marketing team at a strategic level to ensure offer infrastructure can support the speed, flexibility, and testing cadence that growth strategy requires.

Additional Accountabilities

  • Performs special projects, and additional duties and responsibilities as required.
  • Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings.

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