Product MKTG II - AMZ26994.3

Responsibilities

• Manage and optimize specific revenue-generating programs (e.g., author strategy, giveaways) with clear performance metrics.
• Develop and maintain comprehensive sales enablement materials and reporting mechanisms.
• Own data analysis for assigned programs and recommend optimization strategies.
• Build and nurture relationships with key stakeholders (Editorial, Amazon Ads, Kindle) to drive program success.
• Execute content monetization strategies for specific channels or segments.
• Own benchmark reporting and performance analysis for assigned programs.
• Develop and test sponsorship packages and advertising formats based on market insights.

Requirements

• CRM administration and optimization (e.g., Salesforce), including configuration, custom reporting/dashboards, and workflow automation.
• Audience targeting and data management for email/digital advertising (e.g., Sonar), including segmentation, suppression logic, and audience activation.
• Advanced spreadsheet-based analysis and reporting (Microsoft Excel), including pivot tables, complex formulas/lookups, and data cleansing/validation.
• Bi dashboard development for performance monitoring (e.g., Amazon QuickSight), including dataset prep, calculated fields/KPIs, refresh scheduling, and insight generation.
• Use of AI-enabled marketing/strategy tools to improve content optimization, targeting, and campaign performance (e.g., Pippin AI, Diya AI, Power Chat), including experimentation and measurement.
• Digital creative production using industry-standard tools (e.g., Adobe Photoshop, Figma), including marketing collateral, wireframes/prototypes, and design specifications.
• Design and content creation using template-based design tools (e.g., Canva).

Qualifications

• A Master’s degree or foreign equivalent in Business, Marketing, Communications or related field and 3 year(s) of experience in the job offered or a related occupation.
• In the alternative, a Bachelor’s degree or foreign equivalent in Business, Marketing, Communications or related field or related field followed by 5 year(s) of progressively responsible experience in the job offered or a related occupation.
• Experience in Marketing or Advertising strategy.
• Experience in new product launches & innovation initiatives.
• Experience in developing comprehensive sales enablement material.
• Experience in data analysis and reporting.
• Experience in developing and testing marketing programs or packages.

Benefits

• Base pay range: $136240 - $160000 (yr)
• Sign-on bonus and restricted stock units may be provided as part of the compensation package.
• A full range of medical, financial, and/or other benefits, dependent on the position offered.

Pay

• $136240 - $160000 (yr)

Schedule

• (40 hours / week, 8:00am-5:00pm)