Product Brand Mkt Spec

ESSENTIAL DUTIES & RESPONSIBILITIES

• Proposals, Presentations & Program Storytelling (35%)
• Develop and update Product Brand Marketing proposals, pitch decks, and internal presentations
• Support the creation of executive-ready materials that communicate opportunities, program value, and performance
• Aid in the development of media kits and materials supporting marketing strategy and renewals
• Maintain organized libraries of presentation templates, visuals, and supporting documentation
• Ensure all materials are polished, accurate, and aligned with Starboard brand standards
• Program-Level Reporting, Analytics & Profitability (35%)
• Compile and maintain program-level financial and performance analytics for Product Brand Marketing
• Support reporting that evaluates overall marketing program health, effectiveness, and ROI
• Maintain and improve tracking tools, spreadsheets, and dashboards used to monitor performance and inventory (i.e. locations tracker)
• Product Brand Marketing Program Operations & Tracking (20%)
• Support the operational management of the program across all participating brands within Workfront
• Track marketing commitments and deliverables at the program and brand level, including but not limited to the collection of proof of execution (POE), reporting, and program results to be provided to partner brands
• Identify gaps, risks, or follow-ups related to deliverables
• Support process improvements to streamline tracking and workflows
• Administrative & Internal Coordination Support (10%)
• Cook up with internal teams to gather inputs for reporting and presentations
• Aid in meeting preparation, agendas, notes, and follow-ups for marketing reviews internally and externally
• Schedule, approve, and communicate internally related to the program
• Provide general administrative and organizational support to the Senior Manager as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, Event Management, Business, or related field
• 1-3 years of experience in experience
• Experience in the cruise industry preferred, or travel industry a plus
• Experience working with external brands, vendors, and cross-functional teams required
• Proven ability to manage multiple complex projects simultaneously from concept through execution
• Exceptional organizational and project management skills
• Ability to work effectively in fast-paced, deadline-driven environments
• Strong collaboration skills across internal and external teams
• Up to 20% travel, including ship visits, onboard activations, industry events, and brand meetings