Product Marketing Specialist

About the role

At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our mission into practice, helping the world sustainably move, improve, and enjoy water, life's most essential resource. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions. We have an opportunity for a Product Marketing Specialist to join our Charlotte, NC team. You will support the development and execution of product‑line marketing activities that drive awareness, adoption, and meaningful customer engagement across the Pentair Pool business. In this role, you will bring product‑line strategies to life through high‑quality marketing assets, cross‑functional coordination, and launch execution support. Working closely with Product Line, Sales, Marketing and Customer Service you will ensure consistent positioning, channel readiness, and exceptional customer experience throughout the product lifecycle. This role will be aligned to a specific product line within the portfolio and is ideal for a skilled marketer who excels at translating product value into actionable GTM tactics.

Responsibilities

• Execute product‑line marketing plans aligned to go‑to‑market strategy, positioning, and customer journeys with cross‑functional partners; translate product requirements and category needs into actionable marketing deliverables and messaging.
• Guide, create, update, and maintain spec sheets, presentations, sales collateral, feature/benefit content, FAQs, videos, imagery, and other marketing assets as needed during the product lifecycle; ensure all materials meet Pentair brand standards and support category strategies aligned between marketing, product, sales, and legal.
• Coordinate timelines, deliverables, and readiness materials to ensure successful product launches; partner with cross‑functional teams to ensure sales, channel partners, and customer‑facing teams are prepared with the right tools and information.
• Conduct GTM research and competitive reviews, VOC synthesis, and product‑line content updates to support strong positioning and differentiation; collaborate with Brand, Content, and Digital teams to deploy high‑quality storytelling across online and offline channels.
• Assist with sampling, customer presentations, training content, and channel enablement materials; support trade show storytelling, booth materials, and on‑site execution needs.
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