Product Marketing Specialist
MyFundedFutures · Plano, TX · Yesterday
HybridMarketingFull-time
What You'll Do
- Own product marketing strategy and execution across our full ecosystem: trading platforms and prop firm programs
- Partner directly with Product leadership to understand the roadmap early enough to build real launch plans, not last-minute announcements
- Translate technical product decisions (platform integrations, payout structures, drawdown rules, account tiers) into messaging traders actually understand and care about
- Own go-to-market for new features and product lines: positioning, messaging, launch timing, and cross-functional coordination with Marketing, Content, and Sales/BDB
- Build the narrative around what makes our platform different, from execution and payouts to platform integrations
- Develop sales and partnership enablement materials so BD and account teams can speak fluently about the product
- Track and report on launch performance and adoption, and use it to sharpen the next one
- Stay closely tuned to competitor positioning and product marketing across the prop trading space
What You Bring
- A track record of product marketing in fintech, trading, or a similarly technical/regulated space
- Strong ability to translate complex, technical product mechanics into clear, compelling messaging
- Comfort partnering closely with Product and Engineering, not just Marketing
- Genuine interest in trading, markets, or prop firm culture. You don't need to be a trader, but you should get why this space is exciting
- Sharp instincts for what makes a launch land versus fall flat
- Comfort with ambiguity and shifting priorities across a small, fast-scaling company
- A thrive-in-chaos mindset: you're energized by a small, fast-paced team where the best idea wins, not the loudest title
Bonus Points
- Experience marketing a trading platform or prop firm product specifically
- Familiarity with futures trading platform integrations
- Experience building sales/BD enablement materials, not just customer-facing content
- A track record of launches that measurably moved adoption or revenue