Product Marketing Specialist

About the role

As a Product Marketing Analyst, you will provide day-to-day support to product and brand management functions while helping drive product development, market introduction, and ongoing product improvement initiatives. You will leverage market insights, competitive intelligence, reporting, and cross-functional collaboration to support product success and help ensure products remain competitive and customer focused.

Responsibilities

• Provide day-to-day business process support to brand and product management functions.
• Support assigned product segments and contribute to product development and market introduction activities.
• Evaluate product strengths and weaknesses and identify opportunities for enhancement.
• Gather, analyze, and evaluate competitive information and marketplace trends.
• Conduct testing of new products and services against defined functionality and impact measures.
• Produce accurate reporting and analysis to support product management and business activities.
• Monitor product lifecycle activities and project progress to help ensure objectives and timelines are achieved.
• Support project management activities and provide expert guidance within established marketing programs.

Requirements

• Product marketing experience within an enterprise software environment.
• Proven expertise in generating market insights through qualitative and quantitative research methodologies.
• Ability to manage multiple projects and priorities simultaneously.
• Strong interpersonal and communication skills with the ability to work effectively across teams and stakeholders.
• Ability to create high-quality product marketing assets with strong attention to detail.
• Experience conducting market, customer, user, and competitive analysis.
• Ability to resolve complex issues by applying policies, procedures, and sound judgment.

Benefits

We promote a healthy work/life balance across the organization.

• Wellbeing initiatives
• Shared parental leave
• Study assistance
• Sabbaticals

Pay

Primary Location Base Pay Range: Home based-Ohio $68,000 - $113,400. U.S. National Base Pay Range: $71,600 - $119,400. Geographic differentials may apply in some locations to better reflect local market rates.

Schedule

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.