Product Marketing Specialist

About the role

We're seeking a Product Marketing Specialist to work at a leading organization in Woburn, MA.

Responsibilities

• Leading product launches through the stage gate process, managing timelines, deliverables, and cross-functional coordination to bring products to market.
• Defining product positioning, value propositions, key features, and customer benefits to ensure alignment with market needs and company growth objectives.
• Sustaining product strategy and stewardship throughout the lifecycle, including market positioning, pricing recommendations, competitive differentiation, and SKU transition planning.
• Partnering closely with sales, marketing, R&D, packaging, supply chain, quality, and operations teams to align commercial goals with product development and launch execution.
• Owning commercial readiness for each launch, ensuring product messaging, pricing, packaging direction, and go-to-market requirements are clearly defined and executed.
• Collaborating on operational activities such as production timelines, supply planning, production trials, and launch milestone tracking.
• Monitoring market trends, customer needs, and competitive activity to drive product improvements, innovation, and long-term portfolio strategy.
• Supporting lifecycle management activities to help transition products smoothly into market while minimizing operational disruption and excess inventory.

Requirements

• Prior experience in product management, product marketing, operations, or a related field—ideally with regulated or technical products (must have).
• Ability to translate customer or market needs into product positioning, features, pricing, and commercialization strategies (must have).
• Experience coordinating cross-functional projects from development through production or market launch (must have).
• Strong understanding of product lifecycle management, market positioning, and go-to-market execution (must have).
• Experience in plant healthcare, horticulture, arboriculture, turf, agriculture, or related green industry markets (preferred).
• Excellent project management and organizational skills, with the ability to handle multiple initiatives and shifting priorities (must have).
• Understanding of manufacturing and supply chain processes and ability to coordinate effectively with technical and operational teams (must have).
• Proactive and solutions-oriented communication, collaboration, and problem-solving skills (must have).
• Proficiency in Microsoft Excel; experience with project management software is a plus.

Qualifications

• Hold a Bachelor’s degree (must have).

Skills

• Product Management
• Product Marketing
• Operations
• Market Positioning
• Go-to-Market Execution
• Plant Healthcare
• Horticulture
• Arboriculture
• Turf
• Agriculture
• Project Management
• Organizational Skills
• Communication
• Collaboration
• Problem-Solving
• Microsoft Excel

Benefits

• Comprehensive benefits package, including medical, dental, life, and disability insurance.
• Opportunity to drive the development, positioning, and lifecycle management of innovative products and solutions.
• Supportive, collaborative environment with access to professional development, tuition reimbursement, and strong 401(k) match.

Pay

$75,000 – $100,000/year, based on experience.

Schedule

1st