Product Marketing Specialist

About the role

Our client is an established B2B enterprise software provider delivering cloud-based workplace productivity and automated analytics solutions to global corporate accounts. As a strategic Product Marketing Specialist, you will translate complex software capabilities into compelling commercial value propositions. In this mid-level role, you will be the chief messaging architect behind new software module launches, sales enablement collateral, and competitive intelligence briefs. You will sit at the intersection of Product Management, Commercial Sales, and Growth Marketing—conducting market research, defining target buyer personas, and creating high-converting launch playbooks that accelerate the enterprise sales pipeline.

• Anchor Core Product Launches: Take direct ownership over commercial go-to-market (GTM) execution for next-generation software features and platform modules.
• Cross-Functional Influence: Serve as a key organizational bridge connecting backend software engineers, creative leads, and enterprise account executives.
• Resilient B2B SaaS Sector: Secure deep professional stability inside a high-margin, venture-backed enterprise technology firm.

Responsibilities

• Develop compelling messaging frameworks, value propositions, and positioning matrices for core software modules and platform features.
• Author high-converting sales enablement collateral, including buyer guides, competitive battle cards, technical one-pagers, and pitch decks.
• Partner with Product Management to design and execute multi-channel Go-To-Market (GTM) launch playbooks for new product releases.
• Conduct competitive intelligence research, tracking market trend shifts and competitor pricing tiers to supply strategic briefs to leadership.
• Collaborate with Content and Demand Gen teams to produce technical whitepapers, customer case studies, and product launch webinars.
• Gather feedback from enterprise customer calls and sales reps to refine buyer personas and address commercial sales objections.

Requirements

• Education: Bachelor’s degree in Business Administration, Marketing, Communications, Computer Science, or a related field.
• Experience Level: 2 to 5 years of professional experience in product marketing, content strategy, or technical marketing within B2B SaaS or technology.
• Technical Storytelling: Exceptional ability to distill complex technical architecture and software features into clear, benefit-driven commercial prose.
• Portfolio of Collateral: Demonstrated portfolio of created product marketing assets (e.g., case studies, battle cards, launch guides, one-pagers).
• GTM Lifecycle Knowledge: Solid understanding of Go-To-Market strategy frameworks and B2B enterprise sales lifecycles.
• Project Governance: Strong cross-functional project management skills with a track record of driving launch timelines across matrixed teams.
• Analytical Curiosity: Ability to parse market research data and product analytics to validate positioning hypotheses.

Preferred Qualifications

• Experience with marketing automation tools (e.g., HubSpot, Marketo) or CRM platforms (e.g., Salesforce).
• Prior experience working in a B2B SaaS environment scaling from startup to enterprise.
• Familiarity with product analytics tools like Mixpanel, Amplitude, or Google Analytics.

Pay

$80,000 – $105,000 USD base salary plus annual discretionary bonus, remote workspace stipend, and premium benefits.

Schedule

Full-Time, Permanent