Product Marketing Senior Manager

SonicWall is a cybersecurity leader with over 30 years of expertise, recognized for its partner-first approach. We provide real-time security solutions across cloud, hybrid, and traditional environments, protecting increasingly remote, mobile, and cloud-enabled users from advanced cyber threats. With an in-house threat research center, SonicWall delivers purpose-built security solutions for enterprises, government agencies, and SMBs worldwide.

About the Role

SonicWall is seeking a Senior Product Marketing Manager to own go-to-market strategy and execution for our Endpoint Detection and Response (EDR) and Threat Protection product lines, as well as other assigned products. This individual contributor role drives the success of SonicWall’s Technology Alliance Partner Program, ensuring partner value propositions and joint go-to-market plans deliver measurable pipeline and revenue impact. You will also maintain working knowledge of SonicWall SonicSentry (Managed Security Services) to support cross-functional alignment and messaging consistency.

Responsibilities

• Strategy & Positioning
  • Own go-to-market strategy for EDR/Threat Protection and other assigned product lines, including value propositions and positioning tailored to target markets, buyer personas, and vertical/compliance requirements.
  • Conduct ongoing competitive research and maintain subject-matter-expert-level understanding of competitors' strengths, weaknesses, and market moves across EDR/XDR, endpoint security, and other owned product lines.
  • Partner with product management and engineering to translate technical capabilities into differentiated customer-facing messaging and business value propositions.
  • Maintain working knowledge of SonicWall SonicSentry (MSS) to support cross-sell messaging, answer sales/partner questions, and ensure consistent positioning across the endpoint and MSS portfolio.
• Go-to-Market Execution
  • Plan and lead product launches end-to-end for endpoint and other owned product lines, coordinating cross-functional stakeholders to execute the launch cycle and drive adoption.
  • Build sales enablement assets, including pitch decks, battlecards, objection handlers, competitive comparisons, and training materials for direct and channel sales teams.
  • Produce thought-leadership and demand-generation content—blogs, whitepapers, eBooks, videos, and web content—that positions SonicWall as a leader in endpoint security and other owned product lines.
• Technology Alliance Partner Program
  • Own the marketing strategy and success metrics for the Technology Alliance Partner Program, ensuring partner value propositions, co-marketing assets, and joint go-to-market plans drive measurable partner and pipeline growth.
  • Build and maintain strong working relationships with alliance partners to support joint go-to-market execution and co-selling motions.
• Customer, Market & Partner Insight
  • Develop deep customer and partner knowledge through market research, segmentation, persona development, customer interviews, and internal business metrics.
  • Identify and evaluate new market opportunities, industry compliance requirements, and emerging threats relevant to endpoint security and other owned product lines, recommending appropriate marketing activity.
• Performance & Continuous Improvement
  • Define and track success metrics for launches, campaigns, and the partner program; report on performance against targets.
  • Continuously test, measure, and refine messaging, campaigns, and enablement materials based on results and field feedback.

Requirements

• 6-8 years of product marketing experience, with meaningful time at a B2B security or technical software company; experience with EDR/endpoint security, threat protection, or network security strongly preferred.
• Demonstrated ownership of go-to-market strategy and execution for at least one product line or service offering, from launch through lifecycle.
• Strong knowledge of the security market, including EDR/XDR, endpoint threat protection, and firewalls, plus emerging categories such as Zero Trust and SASE; working familiarity with managed security services (MSS) a plus.
• Excellent written and verbal communication skills; ability to translate complex technical concepts into business-oriented value propositions for both technical and non-technical audiences.
• Proven ability to independently build sales enablement content—pitch decks, battlecards, training—that drives measurable sales results.
• Strong analytical and business skills; comfortable using data to prioritize initiatives and measure marketing effectiveness.
• Self-motivated with the ability to manage multiple priorities and drive projects to completion across cross-functional teams without direct authority.
• Willingness to travel to visit customers, prospects, and partners as an essential part of the role.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or a related field required; advanced degree a plus.
• Desired qualifications:
  • Experience building or running technology alliance or channel partner marketing programs.
  • Prior professional experience in product management or another strategic technical role.
  • MBA or other advanced business degree.
  • Strong grasp of current market trends and emerging technologies in cybersecurity.