Product Marketing Senior Manager
About the role
As a Product Marketing Senior Manager, you will provide support for Verizon Business Group’s Advanced Solutions product portfolio. This portfolio is designed to provide high-performance network solutions to support the connectivity and applications our customers are implementing globally. Within the marketing organization, you’ll act as the single point of contact and subject matter expert for products within the Advanced Solutions portfolio and assist with strategy formulation, collateral creation, review, and any other needed activities to support the success of the product set. Additionally, you will also serve as the product and portfolio marketing lead working with the Product Management organization. You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product/portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy.
Responsibilities
- Leveraging market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products.
- Partnering with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing partners.
- Playing a central role in strengthening our brand and executing on our product marketing plans by conducting independent marketing research, developing marketing plans, and creating high quality customer collateral and product assets, using segmented value propositions.
- Developing compelling, differentiated positioning to accelerate revenues and bookings for our products.
- Developing and executing marketing strategies to drive growth and retention across Global Enterprise, Public Sector, and Business Markets.
- Strengthening our brand, defending revenues, and driving new sales by developing marketing strategies with compelling and differentiated positioning to accelerate revenues and bookings.
- Collaborating with partner teams to promote cross sell/upsell opportunities and reinforce cross-portfolio messaging to ensure sales motion includes selling comprehensive solutions to build loyalty.
- Overseeing project management related to product launches and other marketing activities with the goal of accelerating revenue and improving services to our customers as well as results for Verizon.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Product Marketing/Strategy experience using market research and/or data analytics.
- Experience with Marketing collateral and/or Sales Enablement creation and execution.
- Willingness to travel.
Preferred Qualifications
- A Master’s degree.
- Product lifecycle and/or product placement experience.
- Strategic consulting with a business development and marketing focus.
- Experience using AI tools.
- Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.
- Experience with wireline connectivity products and understanding of voice connectivity solutions and strategic connectivity products (network connectivity products).
- Experience with AI tools.
Schedule
This is a hybrid role with a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Employees are responsible for maintaining compliance with hybrid work policies. Scheduled weekly hours: 40.
Benefits
- Health and wellness benefit options: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
- Matched 401(k) savings plan.
- Up to 8 company paid holidays per year.
- Up to 6 personal days per year.
- Paid parental leave.
- Adoption assistance.
- Tuition assistance.
- Other incentives as part of award-winning total rewards package.
- Depending on the role, opportunity to receive premium pay such as overtime, shift differential, holiday pay, allowances, etc.
- Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
- For part-time roles, coverage varies based on individual circumstances.
Pay
This is an incentive based position with the potential to earn more. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00. The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. For part-time roles, compensation will be adjusted to reflect hours.