Product Marketing, Personas (Clay for Marketing)

About the role

We're seeking a Product Marketer to lead Clay's expansion into the marketing persona. This is a high-impact role focused on reaching a meaningful new audience within our existing customer base and beyond.

Responsibilities

• Build the Clay for Marketing playbook - Own the positioning, use cases, and campaigns that help marketers understand what Clay enables for their work
• Translate Clay to a new audience - Adapt Clay's positioning - historically built for RevOps - so it lands credibly with marketers
• Communicate ROI in marketer language - Build positioning and assets tightly aligned with the outcomes marketing teams are measured on
• Drive cross-sell within existing customers - Partner with a specialized expansion team to reach the marketing persona inside current accounts and grow Clay's footprint
• Stay close to customer conversations - Get looped into real sales deals, talk to prospects, and use those insights to refine positioning and assets
• Prioritize the highest-leverage use cases - Identify which marketing use cases and sub-personas to start with, rather than spreading thin
• Develop a framework Clay can reuse as we expand into additional personas over time
• Partner with EPD on persona-specific gaps - Surface product feedback when justified, and partner with Product to close it
• Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

Requirements

• 5+ years of professional experience in product marketing or growth marketing
• Nice to have: experience as a marketing generalist, ideally at an early-stage company where you owned multiple parts of the function
• Experience in marketing a GTM product, or prior B2B SaaS product marketing experience
• Strong positioning and messaging craft, with the ability to communicate ROI in language marketers care about
• Strong visual design craft - you can tell a story visually in slides and ship a great one-pager
• Marketing acumen - you can credibly talk to our ICP and understand the craft
• 0 → 1 comfort - you can handle finding product-market fit, and help guide various cross-functional teams (EPD, Ops, New Verticals, etc.)
• Commercial acumen - you'll identify the highest-leverage use cases and personas to start with, rather than spreading thin
• Comfortable being external-facing and excited to connect with prospects and customers