Product Marketing Manager, Workspace Security
Check Point Software · Miami, FL · 2 days ago
Marketing$156k–$211k/yrFull-time
Key Responsibilities
- Lead product marketing strategy across our workspace security portfolio to develop messaging and positioning
- Collaborate with product management and engineering on product strategy, product roadmap, and product GTM
- Understand our product roadmap, research competitors, business objectives, and analyze industry reports to establish our GTM strategy
- Create compelling long-form content including blogs, email newsletters, website copy, and sales content to support the entire customer journey
- Meet with customers to support the deal cycle and support events as needed
- Partner across marketing to define a holistic awareness and demand generation plan across a comprehensive set of marketing activities and integrated campaigns
- Develop threat research into campaign and thought leadership content
- Work with external research firms to conduct surveys and other research and obtain key data points and statements that can help promote our solutions
- Build sales tools, collateral, and interactive content which clearly articulate our value proposition, messaging, and positioning
- Work with sales and sales engineering on sales enablement, competitive intelligence, and closing deals
Qualifications
- 5+ years in product marketing or product management in enterprise SaaS, cybersecurity experience is a plus
- Bachelor's degree in business or engineering, MBA preferred
- High attention to detail and organizational skills with the ability to deliver content, product launches, and campaigns
- Exceptional storytelling ability and strong copywriting and copyediting skills
- Demonstrable experience working with sales, sales engineering, and supporting customer engagements
- Ability to navigate and build relationships with a global network of stakeholders and flourish in a matrix environment and influence peers
- Self-starter, team player and able to work in a fast-paced environment
- Must be eligible to work in country of residence without sponsorship now or in the future.