Product Marketing Manager (Temporary)

Rael is an award-winning, VC-backed clean feminine care and skincare startup with a mission to empower women to make safe, healthy choices for their bodies. Our products are toxin-free, chlorine-free, fragrance-free, and hypoallergenic—without compromising on quality, comfort, or performance. Founded in 2017 in Southern California by three Korean American women, Rael began with organic cotton cover pads and is now the #1 pad brand on Amazon. Today, we’ve expanded into clean feminine care, feminine wellness supplements, and K-beauty-inspired skincare, including pimple patches, facial sheet masks, and everyday essentials. We’re the #2 pimple patch brand on Amazon and are sold at major retailers like Target, Ulta Beauty, Walmart, CVS, Walgreens, and Sprouts. Recognized as Wellness Brand of the Year (Glossy) and featured in Allure, Cosmopolitan, and Good Housekeeping, Rael is a fast-growing, globally recognized brand with a branch office in Seoul, Korea.

This is a hybrid role located in Culver City, requiring 2 days per week in-office (subject to change). The position is a 4-7 month project hire with potential for extension or conversion to a staff role.

About the role

We are seeking an innovative, creative, and highly resourceful Temporary Product Marketing Manager with consumer goods experience to support our Product team. This role will assist the Senior Product Marketing Manager while the Senior Director of Product is on maternity leave, maintaining momentum across innovation, renovation, product marketing, and key business priorities. You’ll contribute to consumer insights, concept development, positioning, product briefs, go-to-market planning, and launch execution while collaborating with cross-functional teams like Product Development, Creative, Sales, and Supply Chain.

The ideal candidate is a versatile, independent, and hands-on product marketer who thrives in a fast-paced environment, leverages AI and emerging tools to enhance productivity, and is deeply attuned to the beauty, personal care, and women’s wellness landscape. A shared passion for our mission and products is essential.

Responsibilities

• Innovation & Product Marketing
  • Support the innovation pipeline through consumer, category, trend, and competitive research, translating insights into actionable product recommendations.
  • Develop compelling product concepts, positioning, product briefs, and go-to-market materials that articulate consumer needs, product benefits, pricing, and portfolio fit.
  • Support pricing, margin analysis, and portfolio recommendations using sales, market, and competitive data.
  • Partner cross-functionally to move initiatives from concept through commercialization and launch.
• Samples & Kit Development
  • Manage development of promotional kits and samples, including assortment strategy, product briefs, pricing, merchandising, and execution.
  • Curate assortments across hero products, trial sizes, minis, and GWPs (Gift With Purchase) to support brand and retailer initiatives.
  • Collaborate with Creative, Product Development, and Operations on copy, design, packaging, and execution. Experience with kitting and sample development is required; GWP and secondary packaging experience is a plus.
• Renovation & Packaging Updates
  • Manage formula renovations and packaging updates, coordinating testing, claims and copy revisions, packaging development, and cross-functional execution.
  • Proactively identify and communicate changes to cost, timing, or scope, recommending solutions to keep projects on track.
• Project Management & Ways of Working
  • Manage multiple product initiatives across categories, ensuring key timelines, milestones, and deliverables stay on track.
  • Build strong cross-functional relationships and proactively resolve roadblocks.
  • Leverage AI and productivity tools to accelerate research, synthesize information, develop drafts, streamline workflows, and improve efficiency.
  • Support priority projects as needed to assist the Senior Product Marketing Manager and broader Product team.

Requirements

• Bachelor’s Degree required.
• 3–5 years of Beauty, Personal Care, or CPG experience, with hands-on product marketing and/or product development experience.
• Experience taking products from concept through development and in-market execution, including formula, packaging, positioning, and regulatory considerations.
• Experience developing sampling, kit, or promotional strategies; GWP and secondary packaging experience is a plus.
• Strong analytical skills, including understanding of pricing, margin, profitability, and sales performance.
• Proficiency with AI tools to increase productivity and improve workflows.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to simplify complex information and influence cross-functional partners.
• Proactive, collaborative, resourceful, and comfortable working with ambiguity.

Preferred Skills

• Skincare or wellness CPG experience.
• Global experience and interest in K-beauty products and trends.
• Proficiency with Google Workspace and Asana; experience with emerging productivity tools.

Pay

Anticipated base compensation range for this role is $40–$70 per hour, commensurate with experience and local market rates.

Schedule

• Full-time, temporary role (4–7 months with potential for extension or conversion to staff).
• Hybrid schedule: 2 days per week in-office (Culver City), subject to change.