Product Marketing Manager, Switching & Infrastructure

About the Role

The Product Marketing Manager, Switching & Infrastructure is responsible for supporting the go-to-market strategy, positioning, messaging, and commercialization of TP-Link's Switching & Infrastructure portfolio. This includes managed and unmanaged switches, PoE solutions, aggregation, fiber connectivity, and related network infrastructure technologies. The role works closely with Product Management, Sales, Channel, and Marketing teams to develop compelling product narratives, support product launches, enable sales teams, and drive customer awareness and adoption.

Responsibilities

• Develop and maintain product positioning, messaging, and value propositions for the Switching & Infrastructure portfolio.
• Conduct market research and competitive analysis to identify customer needs, market opportunities, industry trends, and competitive threats.
• Monitor developments in switching, PoE technologies, fiber connectivity, network management, and infrastructure solutions.
• Gather and analyze customer, partner, and market feedback to support marketing and product initiatives.
• Support the development of product narratives that communicate key differentiators and customer value.
• Assist in planning and executing go-to-market activities for switching and infrastructure products, solutions, and feature releases.
• Create product presentations, battlecards, solution guides, competitive comparisons, FAQs, reference architectures, product briefs, and training materials.
• Collaborate with Marketing teams to develop and execute campaigns supporting product awareness, engagement, lead generation, and adoption.
• Track product launch performance, adoption metrics, customer feedback, and competitive developments.
• Participate in planning discussions and cross-functional reviews to align business priorities and marketing objectives.

Qualifications

• 3-5+ years of Product Marketing, Solutions Marketing, Product Management support, or related B2B technology marketing experience.
• Experience in networking, network infrastructure, cloud-managed solutions, or related technology markets preferred.
• Strong understanding of Ethernet switching, managed and unmanaged switches, PoE/PoE+/PoE++, Layer 2 and Layer 3 networking, aggregation, fiber and SFP technologies, network management platforms, and infrastructure deployment scenarios.
• Ability to translate technical product capabilities and specifications into clear customer-focused messaging and value propositions.
• Experience supporting product launches, sales enablement initiatives, and integrated marketing campaigns.
• Strong analytical, communication, presentation, and storytelling skills.
• Excellent collaboration skills with Product Management, Sales, Channel, and Marketing teams.
• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field preferred.

Key Success Measures

• Successful execution of product launches.
• Increased product awareness and adoption.
• Utilization of sales enablement materials by sales and channel teams.
• Growth in marketing-influenced pipeline.
• Contribution to lead generation and demand creation efforts.
• Quality and effectiveness of product messaging and positioning.
• Competitive intelligence and market insight contributions.
• Stakeholder satisfaction and cross-functional collaboration.
• Timely completion of marketing initiatives and launch deliverables.
• Contribution to overall category and business growth.

Pay

Salary Range: $140,000 – $150,000

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events