Product Marketing Manager [SK-13253]

About the role

Aquent is partnering with a pioneering sports and marketing entertainment agency that is reshaping its industry through innovative solutions and exceptional experiences. This forward-thinking client leverages deep expertise to craft impactful strategies. You will be a crucial part of their continued success, making a tangible difference in how clients engage with cutting-edge tools and insights. This is an exceptional opportunity to join a dynamic team at the forefront of innovation, where your strategic vision and execution will directly drive the adoption, retention, and expansion of a cutting-edge intelligence platform. You will shape market presence and influence how clients engage with advanced offerings, ensuring they meet and exceed market demands. This high-impact role allows you to lead key initiatives, making a tangible difference in the product’s success and elevating client satisfaction.

Responsibilities

• Lead and execute the product marketing plan for the North American market.
• Coordinate closely with regional product marketing teams to ensure global alignment and consistency.
• Strategically plan and execute the launch of new offerings, features, and services.
• Develop compelling marketing collateral, including insightful case studies, informative white papers, and concise product one-pagers for the intelligence platform.
• Collaborate with client success teams to capture compelling success stories and real-world use cases.
• Organize and host quarterly client webinars to showcase product updates and share best practices.
• Manage the scheduling, invitations, RSVPs, and content preparation for client webinars.
• Produce a monthly value-driven product newsletter to keep clients informed and engaged.
• Oversee all product communications to clients through a dedicated communication platform.
• Work closely with Product Leaders to align on prioritization, strategy, and messaging for all market-facing content.

Requirements

• 4+ years of experience in product marketing, with a preference for experience in SaaS or data platforms.
• Demonstrated strong cross-functional collaboration skills, working effectively with Product, Sales, and Client Experience teams.
• Ability to quickly adapt, learn, and operate independently in a fast-paced environment.

Nice-to-Have Qualifications

• Experience within the sports, sponsorship, or analytics platform industries.

Benefits

• Health benefit contributions.
• Retirement plans with match.
• Flexible spending accounts.