Product Marketing Manager, Salon and Spa
Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
About the role
We are seeking a Product Marketing Manager to be the resident SME on Salon and Spa, shaping where Boulevard invests to compete and grow in these two key verticals. This is not a launch execution role; your insights and point of view will shape our strategies and roadmap.
Responsibilities
Own the industry narrative for Salon and Spa
Develop and own our internal toolkits for both Salon and Spa verticals
Identify priority sub-segments within each vertical and shape Boulevard's go-to-market approach
Bring vertical-specific insights to how Boulevard prices and packages our offerings
Inform product direction by equipping your R&D PMM peers with deep vertical insight
Requirements
3–5 years in product marketing, industry marketing, or a closely related strategic GTM role at a B2B SaaS company
A researcher at your core: you thrive at running win/loss interviews, synthesizing customer conversations, and reading market signals
A track record of developing and owning a market point of view — not just executing on one handed to you
You see AI as a force multiplier: You're fluent in the latest tools, and you actively use them to compress timelines, sharpen your thinking, and unlock capabilities for the teams around you
Confident, precise communication skills and the ability to tell a really clear story
An analytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging
Proven ability to enable Sales and Success teams with effective, usable content and training
Comfort operating in ambiguity and building from scratch; you can take a vague problem space and turn it into a clear point of view, plan, and set of deliverables
Qualifications
Experience in vertical SaaS, particularly in self-care (medspa, salon, or spa industries)
Experience marketing to or working within the beauty, wellness, salon, spa, or services-based SMB markets
Experience contributing to pricing and packaging decisions
Background in strategy, consulting, or market research
Benefits
401(k) match
Dental, medical, vision, and life insurance
Flexible vacation day policy
Work from home stipend
Family planning resources and specialized support programs
Equity
Boulevard Bucks Learning and Development program
Official LinkedIn page updates
Pay
Final compensation will vary based on a variety of factors including but not limited to applicable experience, location, and final leveling.
Schedule
Fully remote