Product Marketing Manager, qPCR systems & Reagents

About the role

The Position Product Manager Manager, qPCR systems & Reagents is responsible for driving U.S. commercial growth, market adoption, and day-to-day product management of Roche's core molecular portfolio.

Responsibilities

• Portfolio SME Mastery: Develop deep technical and clinical fluency to become the internal Subject Matter Expert (SME) on the assigned instrumentation and assay portfolios.
• Installed Base & Market Audit: Map out the current U.S. installed base to evaluate system utilization trends and identify immediate conversion opportunities for LightMix assay menus.
• Field Stakeholder Discovery: Complete a listening tour with sales, technical support, and applications teams to document active customer pain points and system validation hurdles.
• Immediate Sales Enablement: Target immediate gaps in current marketing collateral and training tools, delivering quick-turn resources to help the sales team progress active pipeline opportunities.
• Field Technical Consultation: Travel into the field to engage directly with Lab Directors, PhDs, and laboratory scientists, leading peer-level technical discussions around assay development techniques and validation protocols.
• Technical Storytelling: Deliver high-impact technical presentations to prospective customers, translating complex molecular data and instrument specifications into value-driven stories that resonate with clinical decision-makers.
• Peer Network Building: Connect existing power users with prospective accounts to build an informal "knowledge-exchange" network where labs can share workflow optimization and LDT validation experiences.
• Competitive Workflow Analysis: Evaluate competitive open-channel extraction and PCR platforms to map out our portfolio's technical and operational advantages.
• Maintain or develop strong familiarity with key industry benchmark systems, including extraction platforms (Thermo Fisher KingFisher, QIAGEN QIAsymphony) and qPCR instruments (Applied Biosystems 7500 / QuantStudio, Bio-Rad CFX Opus, and QIAGEN Rotor-Gene).
• Scientific Asset Mapping: Partner with Medical Science Affairs (MSA) to organize customer validation protocols and peer-reviewed data into a practical reference library for the sales force.
• Establish Diagnostic Center of Excellence (DCOE) Sites: Partner with high-volume accounts to establish reference laboratory models running standardized sample-to-answer workflows (MagnaPure extraction to LightCycler Pro/z480).
• Global Pipeline Advocacy: Act as the primary technical advocate for U.S. laboratory requirements within the Global Life Cycle pipeline, directly influencing future software, hardware, and open-channel capabilities.
• Assay Menu Scalability: Standardize the validation pathways for TIB Molbiol LightMix® assays across major accounts, turning assay validation into a predictable, repeatable process.
• Sales/Field Support: Travel up to 25% of time in the field supporting the field teams and developing relationships with KOLs.
• Competitive Positioning: Maintain deep market intelligence regarding competitive automated extraction platforms, open-system box-swaps, and alternative open-channel solutions.
• Lead Generation Engine: Initiate key marketing and lead-generation activities, such as digital marketing, presence at key diagnostic trade shows (e.g., AMP, ADLM), white papers, and regional sales-enablement tools.
• Product Management Operations: Perform daily product management tasks for the core portfolio, including pipeline forecasting, tracking in Salesforce.com, pricing coordination, and back-order monitoring.
• Commercial Content Creation: Manage the creation of technical sales enablement collateral, white papers, regional toolsets, and digital marketing programs.
• Cross-Functional Strategy Alignment: Work closely with Sales leadership, local applications/support teams, and Global lifecycle partners to align regional tactics with corporate revenue targets.
• Voice of Customer (VoC): Translate field insights regarding software performance, assay compatibility, and competitive threats into technical feedback for Global lifecycle product updates.
• Work with functional groups in the US & Global organizations to perform ongoing product management of LightCyler Pro and MagnaPure and associated reagents and consumables, including forecasting, pricing strategies, back-order management, funnel management in Salesforce.com, etc.
• Manage the development and execution of promotional marketing programs, messaging, collateral, and advertising.
• Develop business plans and product positioning in the marketplace, while monitoring competitive activity.
• Collaborate with the leadership of Sales and Marketing, Global partners, and local Sales and Support & Applications teams to create continuous alignment for business strategy and tactics and help the Sales teams reach their revenue goals.
• Align with Launch Change Management to drive new LightMix assays through the US TAB launch process.
• Instill leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating, and empowering others and helping others to succeed.

Requirements

• You hold a Bachelor's degree in marketing, business, communications, or a related field.
• You hold 5 years of marketing, business, sales or relevant business experience.
• Prior experience in product marketing, technical sales, or working directly in a high-complexity clinical laboratory supervising/developing Laboratory Developed Tests (LDTs) is preferred.
• You hold a Master of Business Administration Degree or a Master or Doctorate Degree in Life Science.
• You demonstrate a demonstrated ability to break down complex molecular biology concepts into clear, valuable business or clinical stories.
• You have a basic to deep understanding of the U.S. clinical molecular diagnostics landscape, including compliance with LDT validation guidelines (CLIA/CAP) and clinical regulatory environments.
• You have hands-on experience or deep technical familiarity with real-time PCR (qPCR) systems, automated nucleic acid extraction, or assay design/development.
• You have expertise in competitive systems also running LDTs in clinical laboratories.
• You have proven ability to navigate a fast-paced, matrixed team environment alongside diverse stakeholders (Sales, Medical Affairs, Supply Chain, and Global teams).
• You have business acumen paired with organizational skills to manage multiple product lines and customer initiatives simultaneously.

Qualifications

• No relocation benefits are provided for this role.

Benefits

This position also qualifies for the benefits detailed at the link provided below.