Jobs · Sales · California

Product Marketing Manager, Prime / OTC

BitGo · San Francisco, CA · 2 wk ago
Sales$130k–$150k/yrFull-time

Responsibilities

  • Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
  • Develop and execute GTM strategies for new product launches, features, and market expansions
  • Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions
  • Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers
  • Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
  • Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
  • Translate complex trading and liquidity concepts into clear, compelling messaging for clients
  • Support key client conversations, RFPs, and strategic deals
  • Act as the voice of the customer to influence product roadmap and prioritization
  • Partner with Product and Trading teams to bring new features to market with clarity and speed
  • Own product launch communications and adoption strategy across institutional audiences
  • Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events
  • Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
  • Support analyst relations and industry positioning

Requirements

  • 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
  • Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
  • Proven ability to own GTM strategy and execute cross-functional launches
  • Experience partnering with Sales and directly influencing revenue outcomes
  • Exceptional communication skills with ability to simplify complex financial products
  • Highly analytical, organized, and comfortable operating in fast-paced environments

Benefits

  • Competitive base salary, bonus, and stock options
  • 100% company-paid health insurance for employee, partner, and dependents
  • Up to 4% 401k company match
  • Paid parental leave, Paid vacation
  • Free commuter/parking pass
  • Free custom lunches, dinners, and snacks
  • Computer equipment and workplace furniture to suit your needs

Pay

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.

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