Product Marketing Manager, Prime / OTC
BitGo · San Francisco, CA · 2 wk ago
Sales$130k–$150k/yrFull-time
Responsibilities
- Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
- Develop and execute GTM strategies for new product launches, features, and market expansions
- Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions
- Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers
- Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
- Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
- Translate complex trading and liquidity concepts into clear, compelling messaging for clients
- Support key client conversations, RFPs, and strategic deals
- Act as the voice of the customer to influence product roadmap and prioritization
- Partner with Product and Trading teams to bring new features to market with clarity and speed
- Own product launch communications and adoption strategy across institutional audiences
- Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events
- Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
- Support analyst relations and industry positioning
Requirements
- 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
- Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
- Proven ability to own GTM strategy and execute cross-functional launches
- Experience partnering with Sales and directly influencing revenue outcomes
- Exceptional communication skills with ability to simplify complex financial products
- Highly analytical, organized, and comfortable operating in fast-paced environments
Benefits
- Competitive base salary, bonus, and stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave, Paid vacation
- Free commuter/parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture to suit your needs
Pay
Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.