Product Marketing Manager - Pricing and Packaging
Relativity · Illinois, United States · 3 wk ago
HybridSales$106k–$158k/yrFull-time
Role Responsibilities
- Develop decision frameworks and structure analyses to support the development of pricing recommendations.
- Understand value drivers and cost drivers across the product portfolio.
- Absorb product performance, market opportunities, and financial results to inform pricing and packaging opportunity areas.
- Collaborate closely with product marketing, product management, and finance teams to drive strategic decision-making for individual products and the overall platform.
Competitive Research and Positioning
- Continuously monitor and analyze the competitive landscape, including pricing and packaging strategies of key competitors.
- Develop and implement pricing and packaging strategies that enhance Relativity’s market positioning and drive revenue growth.
- Represent Relativity’s competitive positioning relative to price and value to other parts of the organization to inform GTM and product strategy.
Cross-Functional Execution and Enablement
- Partner with and serve as a subject matter expert for operational teams to execute commercialization strategies effectively.
- Ensure field teams understand commercialization strategies and have the tools and messaging to communicate value to customers.
Preferred Qualifications
- Understanding of the e-Discovery industry.
- Experience in strategy consulting.
- Demonstrated ability to work effectively cross-functionally and with executive leadership.
Minimum Qualifications
- 3+ years in a product marketing or strategy role at a SaaS company, or experience in consulting.
- Strong analytical and communication skills.
Required Skills
- Demand Generation
- Digital Marketing
- Marketing Strategies
- Market Intelligence
- Market Positioning
- Market Strategy
- Pricing Strategies
- Product Launches
- Product Marketing
- Sales Enablement
Pay
The expected salary range for this role is between $106,000 and $158,000. The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity.
Schedule
N/A