Product Marketing Manager – Life Sciences Analytics & Real-World Data

About the role

At Truven, we’re seeking a data-driven and commercially minded Product Marketing Manager focused on MarketScan®, Truven’s flagship healthcare analytics and real-world data platform serving the Life Sciences market. You will act as the critical link between our Product, Sales, and Marketing teams, translating complex healthcare analytics and data capabilities into compelling value propositions that resonate with biopharmaceutical companies, medical device manufacturers, and research organizations.

About MarketScan

MarketScan® is Truven’s flagship healthcare analytics and real-world data platform, delivering one of the industry’s most trusted sources of healthcare claims, patient, provider, and treatment insights. MarketScan enables Life Sciences organizations, medical device companies, research organizations, and healthcare stakeholders to better understand patient populations, generate evidence, evaluate outcomes, and make more informed commercial and clinical decisions.

How You Will Contribute

• Drive Market Growth: Increase MarketScan’s footprint within the Life Sciences segment by effectively positioning and differentiating our data and analytics solutions. Partner with commercial teams to drive awareness, engagement, pipeline growth, and customer adoption.
• Own Market Positioning & Messaging: Define and evolve MarketScan positioning, messaging, and value propositions across key Life Sciences buyer segments. Translate complex healthcare analytics and data capabilities into compelling narratives that resonate with commercial, clinical, research, and business stakeholders.
• Provide Market Intelligence: Monitor the Life Sciences landscape and adjacent markets. Gather actionable insights on market trends, competitor movements, customer needs, and regulatory changes to inform our product and marketing strategies.
• Lead Competitive Intelligence & Win/Loss Analysis: Develop and maintain competitive intelligence programs focused on market trends, competitors, positioning, and differentiation. Conduct win/loss analysis to understand buying criteria, competitive threats, customer decision-making, and opportunities to improve sales effectiveness.
• Define Segmentation & Buyer Personas: Define and maintain deep, actionable buyer personas across Life Sciences and research-focused audiences. Segment the market to identify high-value targets and tailor our approach to address their specific pain points and goals.
• Drive Go-to-Market Excellence: Partner with Product Management to develop go-to-market strategies and launch plans for new MarketScan products, capabilities, enhancements, and innovations. Coordinate cross-functional activities and measure adoption and business impact.
• Enable Sales Success: Serve as a strategic partner to Sales and GTM teams. Develop messaging frameworks, competitive battlecards, presentations, sales enablement materials, and customer-facing content that improve sales effectiveness, shorten sales cycles, and increase win rates.
• Improve Product Adoption: Accelerate the uptake of new features and existing products among current Life Sciences clients through targeted lifecycle marketing, customer communications, and value-driven messaging.
• Deliver Life Sciences Market Insights: Act as the voice of the market and customer, helping internal stakeholders better understand buyer needs, industry dynamics, and emerging opportunities within healthcare analytics and real-world data.

What You Will Bring

• 8+ years of B2B product marketing experience, preferably supporting healthcare analytics, healthcare data, Life Sciences technology, SaaS, or Real-World Data solutions.
• Proven success driving product positioning, go-to-market strategy, competitive differentiation, sales enablement, and revenue growth.
• Experience partnering closely with Product Management, Sales, Customer Success, and Marketing teams to drive business outcomes.
• Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, sales, and marketing functions to generate demand, nurture intelligently, and drive revenue outcomes.
• Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles is required.
• Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to broader company-wide initiatives.
• Exceptional written and verbal communication skills, with a talent for making complex concepts accessible.
• Strong executive presence with the ability to influence cross-functional stakeholders, facilitate strategic discussions, and represent Truven internally and externally.
• Strong analytical skills to interpret market data and translate it into actionable business strategy.
• A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift.

Preferred Qualifications

• Experience working with Life Sciences organizations, including biopharmaceutical companies, medical device manufacturers, contract research organizations, or healthcare research firms.
• Experience with Real-World Data (RWD), Real-World Evidence (RWE), healthcare claims data, healthcare analytics, or evidence generation solutions.
• Experience developing competitive intelligence and win/loss programs.
• Experience supporting enterprise sales organizations and strategic account initiatives.
• Experience launching new products, solutions, or technology capabilities within healthcare markets.

Compensation

Min – Max: $125,131.82 - $187,697.72 (USD)

Benefits

• Remote first / work from home culture
• Flexible vacation to help you rest, recharge, and connect with loved ones
• Paid leave benefits
• Health, dental, and vision insurance
• 401k retirement savings plan
• Infertility benefits
• Tuition reimbursement, life insurance, EAP – and more!