Product Marketing Manager - Kikoff

Positioning and Messaging

Develop sharp, customer-first messaging for Kikoff's core product. Run experiments to test and optimize how we communicate our value proposition across key surfaces.

Experimentation and Landing Page Optimization

Own Kikoff's marketing landing pages — keep them sharp, on-message, and continuously improve. Design and execute A/B tests on messaging, copy, and page elements to optimize conversion. Define success metrics, analyze results, and share learnings with the broader team.

Customer Research

Roll up your sleeves and talk to customers. Conduct interviews, analyze support data, run surveys, and synthesize qualitative and quantitative signals into clear insights that inform positioning and product decisions.

Go-to-Market Execution

Own GTM plans for new features and products — from messaging and positioning to launch coordination and post-launch measurement. Partner with cross-functional teams to ensure launches land well and drive adoption.

Competitive and Market Intelligence

Stay close to the competitive landscape. Maintain positioning frameworks and competitive cheat sheets that help product and growth teams make better decisions.

Cross-functional Collaboration

Work closely with Product, Design, Customer Support, and Growth to align on priorities, surface customer needs, and ensure the customer perspective is represented in key decisions.

Qualifications

• Customer obsession: You always start with the customer. You're comfortable talking to users directly and turning what you hear into actionable insights and recommendations.
• Executional excellence: You drive projects to completion with attention to detail, even in ambiguous environments. You can manage multiple workstreams without dropping quality.
• Analytical mindset: You use data to inform your decisions — whether that's funnel analysis, experiment results, or customer behavior signals. You know which metrics matter and why.
• Strong communication: You write clearly, present confidently, and can explain complex ideas simply — to customers, to teammates, and to leadership.
• Product marketing experience: 3+ years of product marketing experience, ideally in consumer tech or fintech. Hands-on experience with GTM execution, messaging, and customer research.

Pay

$133,000 - $157,000 USD