Product Marketing Manager Intern (TikTok Shop Product Marketing) - 2026 Summer (MBA)

Responsibilities

Drive go-to-market strategies—including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets—across the seller journey to convert, grow, and retain our sellers.

Partner with marketing teams to ensure product suite is on-message and maximized across each channel.

Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention.

Be the Voice of the Customer, by managing input and feedback from various types of users (end-users, merchants, creators, employees).

Partner with Product Management, Design, Data Science and Engineering to identify impactful product opportunities and prioritize efforts.

Build research to help influence Product Roadmap: ROI analysis, dependency analysis and other techniques to prioritize the product requirements.

Qualifications

• Currently pursuing an MBA degree.
• Able to commit to working for 12 weeks during Summer 2026.
• Experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce.
• Experience working with product management, analytics and design to scale products.
• Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels.
• Ample experience working with and influencing cross-functional partners (marketing, design, copywriting).
• Familiarity with marketing automation, A/B testing and analytical tools.

Job Information

[For Pay Transparency] Compensation Description (Hourly) - Campus Intern
The hourly rate range for this position in the selected city is $47.50- $47.50.
Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.