Product Marketing Manager, Google Home Platform

About the role

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Responsibilities

• Define and drive the marketing roadmap for launching and sustaining Google Home’s co-built devices and services across a tiered model of partners.
• Act as a marketing point of contact for external partners.
• Lead promote-in presentations and co-marketing workshops to secure partner buy-in for our scaling roadmap.
• Build and maintain Go-To-Market playbooks and self-service toolkits to support a pipeline of partnerships.
• Partner with Product Management, Business Development, and regional teams to influence product requirements for private-label hardware and service bundles.
• Design GTM strategies for partners, defining the joint value proposition and overseeing co-branded creative assets.
• Drive subscriptions attach rates within partner channels, utilizing data-driven insights to optimize touch points, like email journeys and in-app conversion.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, partner marketing, or channel marketing.
• Experience managing cross-functional or cross-team projects from strategy to execution.

Preferred qualifications

• Experience launching consumer hardware or subscription services through third-party channels.
• Ability to navigate negotiations and co-marketing agreements with external stakeholders while protecting brand integrity.
• Experience managing a high-volume roadmap with global projects simultaneously.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business workflows.
• Understanding of the Carrier landscape, including how hardware is subsidized and services are bundled to drive revenue.
• Understanding of the Sell-in, Sell-through cycle and experience working with Sales teams to hit service activation and hardware volume goals.
• Experience simplifying technical integrations and products into value propositions for non-technical audiences.

Benefits

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits