Product Marketing Manager, Generative AI

About the role

Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.

Responsibilities

• Drive market requirements and go-to-market plans for Meta’s AI models and solutions across AI developer tools, focusing on supporting developers and businesses using the Meta Model API.
• Assess market needs, conduct research to influence new product development, evaluate approaches to mitigate product risks.
• Own go-to-market strategy and identify opportunities to improve existing products.
• Lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences.
• Lead go-to-market efforts that drive awareness and adoption.
• Work cross-functionally with partners across various levels and functions throughout the company.
• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management, Engineering, and Research.
• Understand AI developer/business needs/requirements and product risk areas to prioritize recommendations to product, engineering, research and design teams for new and existing products.
• Drive cross‑functional projects across Meta that build new innovative solutions for AI developers/businesses to ensure that products and solutions are incorporated in a consistent and strategic manner.
• Ensure the right level of alignment, consistency and flexibility in approach across regions and verticals, with the goal of scaling impact while meeting market‑specific needs.
• Own go‑to‑market strategy for a portfolio of products and solutions by guiding cross‑functional teams in developing developer/business communications, product documentation, and positioning.
• Drive successful go‑to‑market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go‑to‑market teams at scale.
• Partner with brand, partnerships, and developer marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement.

Minimum Qualifications

• Experience leading cross‑functional teams through influence and driving resolution in the context of competing perspectives.
• Analytical, data‑driven decision‑maker with experience using deductive reasoning to simplify and communicate complex issues.
• Organizational and interpersonal skills and experience setting priorities, problem‑solving, managing multiple concurrent projects and working independently in a dynamic, rapidly changing workplace.
• Communication experience that is effective with technical, business, and external stakeholders.

Preferred Qualifications

• MBA degree.
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• 2+ years of experience in AI or Enterprise AI marketing.

Pay

$160,000/year to $224,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location.

Benefits

In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.