Product Marketing Manager, AI Models

About the role

About The Institute Of Foundation Models We are a dedicated research lab for building, understanding, using, and risk-managing foundation models. Our mandate is to advance research, nurture the next generation of AI builders, and drive transformative contributions to a knowledge-driven economy. As part of our team, you’ll have the opportunity to work on the core of cutting-edge foundation model training, alongside world-class researchers, data scientists, and engineers, tackling the most fundamental and impactful challenges in AI development. You will participate in the development of groundbreaking AI solutions that have the potential to reshape entire industries. Strategic and innovative problem-solving skills will be instrumental in establishing MBZUAI as a global hub for high-performance computing in deep learning, driving impactful discoveries that inspire the next generation of AI pioneers. The Role IFM is seeking a Product Marketing Manager to lead launch and sustaining marketing for our current and developing portfolio of large language models (LLMs) and world models. This person will translate complex AI research and model capabilities into clear positioning, compelling content, and coordinated campaigns that build awareness, engagement, and adoption. Working closely with engineering, communications teams and business planning, you will shape how we bring models to market and maintain momentum beyond launch. You should have AI experience, a strong understanding of the AI model landscape, and the ability to communicate credibly with technical audiences while making our work accessible to broader audiences. Success in this role means delivering well-coordinated launches and ongoing marketing programs that demonstrate each model’s relevance, sustain engagement, and grow adoption—while establishing a consistent and distinctive voice for IFM.

Visa Sponsorship: This position is not eligible for visa sponsorship.

Responsibilities

• Lead model launch planning. Develop and execute integrated go-to-market plans for LLM and world model releases, defining target audiences, positioning, messaging, launch assets, channels, timelines, and success measures
• Build sustaining marketing programs. Maintain momentum beyond launch through technical explainers, demonstrations, use cases, community engagement, partner stories, and model updates
• Develop positioning and messaging. Articulate what each model enables, who it serves, and how it differs from alternatives. Ground claims in validated capabilities, evaluations, and release details
• Understand the AI model landscape. Track competing models, emerging capabilities, developer needs, and shifts in open-source and proprietary AI. Translate these insights into recommendations for positioning and campaigns
• Translate research into relevant stories. Partner with researchers and engineers to explain model architectures, benchmarks, training approaches, and practical applications with clarity and technical accuracy
• Create compelling marketing content. Partner to develop launch narratives, messaging briefs, website copy, blog posts, presentations, FAQs, briefs for demos, creative assets, and in some cases, social content
• Coordinate execution across teams. Align research, engineering, communications, design, and external partners around launch readiness, deliverables, and deadlines
• Support communications and executive visibility. Equip communications teams with competitive context, proof points, and materials for media, events, and industry discussions
• Measure and improve performance. Establish meaningful metrics for awareness, engagement, and adoption. Use results and audience feedback to refine future launches and ongoing campaigns

Qualifications

Five or more years of experience in product marketing, technical marketing, or a related role