Product Marketing Manager - Financial Services
About the role
For our client, we are seeking a Product Marketing Manager - Financial Services to join the team of a leader in the Enterprise Technology space. This role will shape the financial services narrative for a B2B software offering, translating product capabilities and competitive positioning into compelling market messaging. You will partner closely with subject matter experts and sales stakeholders to develop industry-specific plays, launch plans, and campaign assets that support growth across banking, investment, tax and accounting, and insurance workflows. The ideal candidate will bring strong cross-functional collaboration, campaign execution, and content development skills, with an emphasis on clear communication and practical, relatable messaging. Location: Remote - US based candidates only, no visa sponsorship available.
Responsibilities
- Become an expert on the company's product capabilities and competitive landscape to create a financial services narrative
- Partner with financial services subject matter experts and the sales team for product discussions and developing industry-relevant sales plays
- Lead the creation of industry marketing materials across digital and print formats
- Manage and execute integrated marketing campaigns to optimize reach, acquisition, and retention in financial services
- Create effective materials and collaborate with cross-functional stakeholders
- Own the launch plan for solutions, including internal and external market communications
- Leverage AI for research, content, and analysis, refining outputs into relatable messaging
Qualifications
- Deep knowledge or background in the financial services industry
- Understanding of workflows in banking, investment, tax and accounting, or insurance services
- 3+ years in B2B SaaS marketing
- Excellent written and verbal communication skills under tight deadlines
- Experience in content collaboration and governance
- Strong multi-project planning and execution ability
- Successful collaboration with cross-functional teams
- Bachelor's degree in marketing, business, technology, or a relevant field; technical certifications or an MBA desirable
Pay
$125,000 – $140,000 annually
Benefits
- Competitive salaries and comprehensive benefits
- Flexible hours with generous Responsible Time Off (RTO) for work-life balance
- Paid holidays and sick time
- 401(k) Retirement Plan with multiple options
- Health Savings Account (HSA) with employer contribution
- Up to 12 weeks paid parental leave and 10 weeks adoption leave
- Collaborative office locations across the U.S. and globally
- Reimbursements for gym, cell phone, and internet
- Access to free well-being apps and Employee Assistance Program (EAP)
- Wellness benefits including therapy and coaching sessions
- Employee perks such as discounted insurance, travel, and entertainment
- Lifetime access to your own account