Product Marketing Manager, Exposure Management

About Us

VanishID is a cybersecurity company that offers privacy services to protect executives, employees, and their families against a wide range of cyber and physical threats. VanishID proactively and continuously eliminates exposed personally identifiable information from the public web and neutralizes compromised credentials, while feeding security teams with human risk intelligence that boosts the performance of security programs. VanishID is redefining privacy and trust on the internet.

We are hiring a Product Marketing Manager to own our exposure management story. Security budgets still point at infrastructure while attackers target people, and the market is only starting to wake up to that gap. Your job is to make VanishID the company buyers and analysts think of when they do. This is a roll-up-your-sleeves role that blends product marketing, content, and campaign strategy, because on a lean team the story is not told with one skill. You will join a small, senior marketing team reporting to the VP of Marketing, where a peer product marketer owns our executive protection and workforce protection lines, along with brand and web. We are a remote-first company and are open to candidates throughout the United States.

Responsibilities

• Own the story. Positioning and messaging for exposure management across the organization.
• Translate the technical. Turn platform capabilities, research findings, vulnerability disclosures, and attack techniques into clear buyer-facing narratives.
• Teach the market. Create definition content, buyer's guides, webinars, and web pages that educate CISOs on a problem they have been told they cannot fix.
• Lead our flagship research. Partner with product on the findings, perform surveys, write the report, and turn it into something the press repeats.
• Run campaigns that land. Orchestrate integrated campaigns and major launch moments, coordinating content, PR support, and analyst briefing preparation with the CEO and VP of Marketing.
• Arm the field. Develop pitch decks, battlecards, demo narratives, objection handling, and rep training for our sales team and channel partners.
• Fuel our alliances. Create joint value propositions, integration briefs, and co-marketed campaigns and webinars with our technology and alliance partners.
• Build the proof. Develop case studies and references with customer success that give our story its evidence.
• Drive demand. Execute account-based plays for top target accounts, nurture flows, and ensure clean lead handoff to sales.
• Be the voice of the market. Provide win and loss insights, competitive intelligence, and customer research that shape product and sales.

Requirements

• 7+ years in B2B SaaS marketing with 4+ years in product marketing.
• Cybersecurity experience required, with a track record of running launches in a high-velocity environment.
• Real security fluency. You have marketed to CISOs and security operations teams and can explain complex technical concepts to buyers.
• Experience with CTEM, EASM, attack surface management, identity security, or threat intelligence is a huge plus.
• Exceptional writing skills. Provide written samples of external-facing content for security buyers.
• Campaign expertise. Your campaigns have turned into pipeline, and you can prove it.
• Self-starter mentality. Thrive as a generalist on a lean, remote team where ownership is the expectation, and you ship fast.

Nice to Have

• Experience producing original research or industry reports.
• Experience with identity protection, threat intelligence, or OSINT.
• Enjoys public speaking to technical security audiences on webinars and conferences.

Benefits

• Various high-quality medical plans with up to 100% employer-paid coverage for employees and 50% employer-paid coverage for dependents.
• Dental and vision plans with partial employer-paid coverage.
• Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).
• Free access to One Medical, Teladoc, HealthAdvocate, and TalkSpace online therapy.
• Employer-paid short- and long-term disability insurance.
• Equity in a growing startup.
• 401k with employer match and immediate vesting (both Traditional and Roth).
• Discretionary PTO (we trust you to take time off when you need it!).
• 13 annual holidays off.
• AI Tool Stipend for Personal Use.
• Paid parental leave.
• Monthly virtual events.
• A truly remote-first environment.