Product Marketing Manager - Emerging Industries

About Us

TabaPay is leading the global shift toward instant digital payments. We help thousands of Fintechs in the US and Canada instantly move money in and out of accounts and are actively expanding into other countries. Our customers represent high-growth verticals in the financial services industry, including neobanks, challenger brokers, gaming, and wallets. TabaPay is a highly profitable company processing billions of dollars annually.

Responsibilities

• Lead go-to-market strategy for TabaPay’s emerging industry verticals, starting with Lending and expanding to Gaming, Healthcare, and other key opportunities.
• Develop industry positioning, messaging, and value propositions tailored to target audiences.
• Define buyer personas, customer journeys, and partner with Product on roadmap alignment and commercialization.
• Identify market trends, competitive dynamics, and new growth opportunities within emerging verticals.
• Serve as TabaPay’s internal subject matter expert on Lending, Gaming, Healthcare, and other emerging industry opportunities.
• Create and maintain best-in-class sales collateral, including:
  • Industry-specific one-pagers, pitch decks, and case studies for Lending, Gaming, and Healthcare.
  • Objection handling frameworks for industry-specific verticals.
  • Competitive intelligence and landscape analysis for Lending, Gaming, Healthcare, and new verticals.
• Build scalable resources to improve sales efficiency, including:
  • A standardized RFP response library.
  • Industry-specific proposal templates (Lending, Gaming, Healthcare, and new verticals).
  • Industry-specific technical responses.
• Drive demand generation through:
  • Industry webinars and conferences (e.g., Lend360).
  • Thought leadership and customer success stories.
  • Vertical-specific marketing campaigns.
• Operate independently to identify opportunities for commercial execution and proactively drive initiatives that grow the business.

Requirements

• 5-7 years of experience in product marketing, preferably within regulated industries (fintech strongly preferred).
• Experience marketing lending, payments, banking, or financial infrastructure products in a B2B environment.
• Deep knowledge of the lending ecosystem, including loan origination, servicing, and payment flows.
• Strong storytelling and exceptional communication skills.

Pay

The annual salary for candidates based in the San Francisco Bay Area is $170,000 (firm). Remote candidates may be offered compensation adjusted for geographic location and market rates.

Benefits

• 100% employer-paid healthcare insurance (medical, dental, vision, and life for the employee).
• Employer 401K matching.
• Generous and flexible PTO.