Product Marketing Manager, Duolingo Math

About the role

We are seeking a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math. This role involves shaping how Duolingo Math connects with learners, parents, and teachers, working cross-functionally with Product, Design, and Marketing teams. Key responsibilities include developing comprehensive product marketing strategies, conducting consumer research, and collaborating on go-to-market plans.

Responsibilities

• Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math.
• Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
• Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
• Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
• Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing.
• Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
• Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Product marketing experience, ideally in consumer technology, with a track record of launching and scaling successful products.
• Strong understanding of the mobile app ecosystem and experience marketing consumer-facing digital products.
• Experience marketing educational products for children; background in mobile apps, games, or classroom learning tools is a plus.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present clearly to diverse audiences.
• Data-driven mindset with experience using insights and analytics to inform strategy and optimize performance.
• Experience collaborating cross-functionally and managing multiple projects in a fast-paced environment.

Qualifications

• Experience marketing educational products for children; background in mobile apps, games, or classroom learning tools is a plus.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present clearly to diverse audiences.
• Data-driven mindset with experience using insights and analytics to inform strategy and optimize performance.
• Experience collaborating cross-functionally and managing multiple projects in a fast-paced environment.

Skills

• Strong understanding of the mobile app ecosystem and experience marketing consumer-facing digital products.
• Experience marketing educational products for children; background in mobile apps, games, or classroom learning tools is a plus.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present clearly to diverse audiences.
• Data-driven mindset with experience using insights and analytics to inform strategy and optimize performance.
• Experience collaborating cross-functionally and managing multiple projects in a fast-paced environment.

Benefits

We offer a comprehensive benefits package designed to support your overall well-being. Learn more about our benefits here.

Pay

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation.

Schedule

Details on the schedule will be provided during the interview process.