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Jobs · Sales · Texas

Product Marketing Manager - Domain GTM & Narrative

Halliburton · Houston, TX · 4 mo ago
SalesFull-time

About the Role

We are seeking a Product Marketing Manager to support domain-level narrative and go-to-market (GTM) execution within our broader portfolio. This role focuses on developing clear, credible messaging, supporting GTM prioritization, and translating complex technology and science into customer-facing value stories.

Job Duties

  • Create and maintain messaging and positioning for assigned domains and solutions

  • Apply established message hierarchies and portfolio “anchors” to ensure consistency

  • Support refinement of value propositions and differentiation using customer and market insights

  • Participate in GTM tiering discussions and help document decisions and outcomes

  • Maintain clear GTM documentation to support alignment across teams

  • Author domain GTM briefs outlining target audiences, messaging, proof points, plays, and success metrics

  • Partner with Brand, Demand/ABM, and Growth teams to support campaigns and GTM programs

  • Help ensure consistent execution of GTM plans across channels

  • Translate technology and science into customer value

  • Translate technical, digital, and scientific capabilities into clear, customer-friendly messaging

  • Support development of proof assets such as case studies, use cases, and outcome stories

  • Ensure claims are accurate, credible, and usable by Sales teams

  • Create and update sales enablement assets including presentations, one-pagers, talk tracks, FAQs, and battlecards

Qualifications

  • 8–10 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market roles

  • Experience working with enterprise or B2B technology products

  • Digital technology experience preferred

  • Oil & gas, energy, industrial, or adjacent technical industry experience preferred

  • Exposure to or experience supporting Account-Based Marketing (ABM) initiatives

  • Comfortable working in cross-functional, matrixed environments

Core Skills & Competencies

  • Solid understanding of positioning and messaging frameworks

  • Strong writing and storytelling skills

  • Ability to simplify complex technical concepts for customer audiences

  • Organized, detail-oriented, and comfortable working with GTM processes and governance

  • Strong collaboration and communication skills

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