Product Marketing Manager - Channel

About the role

As a Product Marketing Manager, Channel Marketing at NetApp, you'll own the go-to-market strategy that enables our channel partners to effectively position, sell, and deliver NetApp solutions. You will define partner-facing messaging, sales plays, and enablement programs that help distributors, resellers, systems integrators, service providers, and strategic channel partners drive customer adoption and revenue growth.

You'll develop and execute channel go-to-market strategies that strengthen partner engagement, accelerate pipeline creation, and improve partner sales effectiveness. This includes creating compelling messaging, enablement content, co-marketing initiatives, and sales motions that clearly articulate NetApp's differentiated value across our portfolio.

This is a highly cross-functional role working closely with Channel Sales, Partner Marketing, Product Marketing, and Product Management. You'll serve as the connective tissue between NetApp's portfolio strategy and channel execution, ensuring partners are equipped with the right messaging, content, and materials to maximize customer and business outcomes.

Responsibilities

• Develop and execute channel go-to-market strategies to strengthen partner engagement and accelerate pipeline creation.
• Create partner-facing messaging, sales plays, and enablement programs for distributors, resellers, systems integrators, service providers, and strategic partners.
• Translate complex technology into clear, actionable messaging that partners can adopt and use with customers.
• Collaborate across Channel Sales, Product Marketing, Product Management, and Demand Generation teams.
• Drive co-marketing initiatives and sales motions that articulate NetApp’s differentiated value.

Requirements

• 8+ years of experience in channel and partner marketing, supporting reseller, distributor, systems integrator, service provider, or technology partner ecosystems.
• Deep understanding of enterprise technology buying motions and how partners influence customer decisions throughout the sales cycle.
• Strategic thinker with practical execution skills, comfortable developing GTM strategy and creating partner-ready content.
• Collaborative approach with a track record of working effectively across cross-functional teams and external partner organizations.
• Passion for helping partners grow their business while expanding adoption of innovative technology solutions.

Qualifications

Typically requires 10+ years of experience with a Bachelor's Degree in a related business or marketing field. Additional equivalent experience may be considered in place of a Bachelor's Degree.

Schedule

Most roles have some level of in-office and/or in-person expectations, which will be shared during the recruitment process. NetApp embraces a hybrid working environment designed to strengthen connection, collaboration, and culture.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Culture

• Celebrate mold breakers, bold thinkers, and problem solvers.
• Reward initiative, impact, and ownership.
• Provide flexibility to balance professional ambition with personal life.
• Differences are not just welcomed—they drive everything we do.