Product Marketing Manager - Central/Northern NJ

We need to output HTML fragment with sections: About the role (maybe "About The Role" heading), Responsibilities (maybe "What You Will Own" etc), Requirements, Benefits, maybe Pay (Competitive salary range), Schedule (Hybrid work model). Also maybe other sections like "Why 1Kosmos?" but that's intro, not a section heading. The instructions: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to extract substantive content: The posting includes "Why 1Kosmos?" paragraph (intro). Then "About The Role" with description. Then "What You Will Own" with bullet-like paragraphs (but not bullet list). Then sections: Positioning, Messaging, and Category Narrative (subheading), Strategic Deal and Sales Enablement, Customer Evidence and Market Proof, Competitive and Market Intelligence, Vertical, Partner, and Campaign GTM, Product Launch, Packaging, and Commercial Readiness. Those are sub-sections under responsibilities. Then "Requirements" list. Then "Benefits" list. We need to produce HTML with

  headings for sections: About the role, Responsibilities (maybe combine all sub-sections under Responsibilities?), Requirements, Benefits, Pay, Schedule. However we have Pay info: "Competitive salary range starting at $140,000+ USD annually, with equity or other long-term upside appropriate to the role and company stage". That's Pay. Schedule: "Hybrid work model with remote flexibility, anchored by in-person collaboration at our Edison, New Jersey headquarters". That's Schedule. We need to ensure we only include sections when there is real specific content. All have content. We need to avoid filler like "commensurate with experience". Not present. We need to turn lists into

  • . For responsibilities, we have many paragraphs; we could treat each bullet as list item. The "What You Will Own" includes multiple subheadings (Positioning..., Strategic Deal..., etc). Could treat each as a list item under Responsibilities. Or we could create separate sections for each subheading? The instruction says prefer a few substantive sections over many thin ones. So better to have a single Responsibilities section with a list of responsibilities (the subheadings as list items). Similarly, Requirements list: we have bullet points (starting with "7+ years..." etc). We'll make
    • . Benefits list: we have items: Competitive salary range..., Medical..., dental..., vision..., FSA/HSA..., 401(k)..., Equipment budget..., Hybrid work model..., Direct exposure... Actually some of those are Pay and Schedule; but we already have Pay and Schedule sections separate. Benefits likely include medical, dental, vision, FSA/HSA, 401(k), equipment budget, direct exposure. We'll separate Pay and Schedule. Thus sections: - About the role (h3) containing the paragraph(s) under "About The Role". - Responsibilities (h3) containing a
      of responsibilities items (maybe each subheading as li with its description). - Requirements (h3) containing
      of requirements. - Benefits (h3) containing
      of benefits (excluding pay and schedule). - Pay (h3) containing

      with salary range. - Schedule (h3) containing

      with hybrid work model. We must not repeat job title. No other headings. We must output only HTML fragment, no or . No markdown fences. Let's craft. First, extract About The Role paragraph: "About The Role The Product Marketing Manager - Central/Northern NJ will own the connective tissue between Product, Sales, Customer Success, Partnerships, Analyst Relations, and Demand Generation. This is a hands-on role for someone who can understand a technically complex product, find the commercial story inside it, and turn that story into a system the field can use. You will lead positioning and messaging across identity verification, workforce identity, passwordless authentication, biometrics, fraud and risk signals, continuous identity, and emerging agent identity initiatives. You will also work directly with strategic opportunities to understand what is resonating, what is blocking deals, and what should become reusable product marketing for the broader market. This is not a content-production-only role. You will help define what we say, who we say it to, how we prove it, how we equip the field, and how we measure whether the story is working." We'll put that in

      . Now Responsibilities: We'll list each major area: - Positioning, Messaging, and Category Narrative: Own 1Kosmos's messaging architecture from company narrative to product, persona, use case, partner, and vertical messaging; translate technical differentiation into buyer-facing value for CISOs, IAM leaders, fraud and risk teams, security architects, HR and workforce leaders, and public-sector stakeholders; build clear narratives for established offerings and emerging initiatives, including KYE and KYA, without overstating product maturity or unsupported claims; define and maintain ICPs, buyer personas, jobs-to-be-done, use-case maps, and proof points that Sales and Marketing can use operationally; shape category points of view around verified identity, continuous trust, deterministic identity signals, reusable identity, and the limits of credential-only or probabilistic approaches. - Strategic Deal and Sales Enablement: Partner directly with Sales leadership and account teams on priority opportunities to sharpen the story around the customer's architecture, pain points, buying criteria, and business impact; turn recurring questions from strategic deals into reusable collateral rather than one-off answers; build and maintain the core field set: executive decks, discovery guides, solution briefs, use-case narratives, battlecards, objection handling, demo storylines, ROI and proof-point libraries, and one-pagers; lead enablement for major launches and new narratives, including live sessions, recorded modules, certification or knowledge checks where useful, and feedback loops with the field; use win/loss signals, deal reviews, and seller feedback to continuously improve positioning and enablement. - Customer Evidence and Market Proof: Build a repeatable customer-evidence program that captures measurable outcomes, deployment speed, fraud reduction, user experience improvements, operational impact, and expansion stories; partner with Customer Success and account teams to develop named case studies, video testimonials, references, proof-point slides, and vertical-specific stories; create a searchable proof library so strong customer evidence can be reused quickly in sales, analyst, partner, and campaign motions; maintain discipline around substantiation. Every metric and product claim should be traceable to an approved source. - Competitive and Market Intelligence: Own a living view of the identity, fraud, workforce, authentication, and emerging agent-security landscape; translate competitor moves into specific guidance: where we win, where we do not, how to position the difference, and what Product should know; maintain competitive battlecards and trigger-based guidance that can be used during active sales conversations; track category shifts, analyst research, standards activity, partner ecosystems, and adjacent technologies that may change buyer expectations. - Vertical, Partner, and Campaign GTM: Develop complete vertical narratives for priority markets such as Healthcare, Retail, Financial Services, Federal/SLED, Higher Education, and Enterprise Workforce, with priorities adjusted as the ICP and pipeline evolve; connect each vertical narrative to concrete buyers, problems, workflows, proof points, competitors, partners, and target accounts; partner with Demand Generation and BDR leadership to turn product marketing into ABM, outbound, event, webinar, executive outreach, and digital campaign motions; support partner go-to-market with better-together messaging, joint solution narratives, marketplace or channel collateral, co-marketing assets, and partner-facing enablement for strategic ecosystems such as Microsoft and public-sector/channel partners. - Product Launch, Packaging, and Commercial Readiness: Own go-to-market planning for major launches and releases, from audience and positioning through launch assets, enablement, activation, and post-launch learning; partner with Product and Sales on packaging, pricing inputs, SKU clarity, marketplace positioning, and the buyer-facing explanation of commercial options; create launch tiers and a practical readiness process so the amount of content and activation matches the importance of the release; bring market and field feedback back into product strategy, roadmap conversations, and future launch plans. We'll put each as

      • with the description. Now Requirements: list items: - 7+ years of B2B product marketing experience, including meaningful time in a startup or high-growth environment where you personally did the work as well as set direction - Strong domain fluency in identity, IAM, cybersecurity, fraud/risk, workforce security, or an adjacent enterprise technology market. Direct identity-verification experience is valuable but not the only path to success - A track record of building positioning and messaging from the ground up, validating it with customers and sellers, and changing it when market evidence says it is not working - Experience supporting complex enterprise sales cycles where technical architecture, security, compliance, procurement, partners, and business value all influence the decision - Evidence that your enablement changed seller behavior or commercial outcomes, not just that content was produced - Strong competitive instincts and the ability to distinguish meaningful differentiation from feature-by-feature noise - Exceptional writing and editorial judgment. You can turn technical discussions into a CISO-ready story, a concise seller asset, an analyst narrative, or a partner brief without losing accuracy - Comfort using modern AI-assisted research and content workflows, including tools such as ChatGPT Codex, Claude Code, or similar tools, while verifying claims, protecting confidential information, and editing aggressively for clarity and human tone - High agency and strong prioritization. You can separate a strategic narrative problem from a last-minute content request, handle both when needed, and build a system that reduces repeat work - Comfort with ambiguity and speed. The playbook is still being built, and this role will help build it - Bachelor's degree in marketing or an adjacent field - Eligible to work in the United States We'll put each as
      • . Benefits: list items (excluding pay and schedule): - Medical, dental, and vision coverage - FSA/HSA options - 401(k) - Equipment budget and a customized workstation for the tools needed to do the job - Direct exposure to enterprise customers, product leadership, strategic partners, and a fast-moving identity-security market Potentially also "Competitive salary range starting at $140,000+ USD annually, with equity or other long-term upside appropriate to the role and company stage" is Pay. Schedule: "Hybrid work model with remote flexibility, anchored by in-person collaboration at our Edison, New Jersey headquarters" Now Pay: "Competitive salary range starting at $140,000+ USD annually, with equity or other long-term upside appropriate to the role and company stage" Now we need to ensure we don't duplicate content. The "Benefits" section originally includes "Competitive salary range starting at $140,000+ USD annually, with equity or other long-term upside appropriate to the role and company stage". We'll move that to Pay. Now we need to output HTML. Structure:

        About the role

        ...

        Responsibilities

        • ...
        ...

        Requirements