Product Marketing Manager, Betting

About the role

Product Marketing Manager, Betting

Responsibilities

• Develop clear, differentiated positioning and messaging for Genius Sports’ Betting products, translating technical product capabilities into customer-centric value propositions.
• Build messaging frameworks that help Product, Commercial and Marketing teams consistently explain what our products do, who they are for, why they matter and how they compare in market.
• Help reposition Genius Sports’ Betting portfolio around technology leadership, automation, product performance and sportsbook innovation.
• Own and support GTM plans for key Betting product launches, releases and strategic packages across the sportsbook portfolio.
• Work with Product, Commercial and Marketing teams to define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs and campaign requirements.
• Support major product and market moments, including new football season activity, major tournaments, product releases, and flagship industry events.
• Create high-quality sales enablement materials that help Commercial teams confidently sell complex Betting products.
• Develop sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings and training materials.
• Run product training and enablement sessions for Commercial teams, ensuring sales teams understand new products, releases, positioning and proof points.
• Partner with Commercial stakeholders to understand barriers to adoption or deal progression, then create tools and messaging that help overcome them.
• Build a strong understanding of sportsbook customers, operator needs, market trends and the competitive landscape.
• Conduct and synthesize customer interviews, sales feedback, surveys and market research to inform product positioning, messaging and GTM strategy.
• Act as a customer and market voice within the Marketing team, helping ensure campaigns and collateral reflect real sportsbook needs and buying drivers.
• Improve how new Betting products, features and releases are communicated internally and externally.
• Work with Product and Commercial teams to ensure important product updates are understood, adopted and commercialized effectively.
• Create clearer communications, launch materials and adoption-focused messaging.
• Develop a deep understanding of Genius Sports’ Betting portfolio, including how products work, where they create value, how they are sold, and how they compare to competitors.
• Build strong relationships across Product, Marketing, Commercial, Trading, Operations and BI teams.
• Contribute upstream in the product development process by helping shape target audiences, value propositions, product packaging, naming, messaging, and launch readiness.
• Help build a stronger repository of case studies, customer proof points, product performance stories, and launch reports.
• Work with Marketing, Product and Commercial teams to identify customer success stories and turn them into compelling collateral, campaign content and thought leadership.
• Support post-launch and post-event reporting to show product impact, customer adoption, and commercial value.

Qualifications

• 3–5 years’ experience in B2B product marketing, product-led marketing, commercial marketing, or a related role.
• Experience working in a fast-moving technology environment such as sports betting, gaming, sports technology, SaaS, adtech, martech, data, trading, analytics or enterprise software.
• A strong storyteller who can simplify complex products and turn technical detail into clear, commercially compelling messaging.
• Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials.
• Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist.
• Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth.
• Comfortable working cross-functionally with Product, Sales, Marketing and Operations teams.
• Hightly organized, detail-oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups.
• Curious, proactive, and comfortable getting into the detail of technical products, customer needs and market dynamics.

Preferred Qualifications

• Experience marketing products or services to sportsbooks, betting operators, gaming companies, leagues, sports organizations or B2B technology buyers.
• Experience bringing SaaS, data, trading, automation, AdTech, sports tech or betting products to market.
• Experience conducting customer research, sales feedback sessions, or market analysis to inform GTM strategy.
• Experience creating sales enablement programs, product training materials or product launch frameworks.
• Knowledge of sportsbook operations, in-play betting, trading, odds, official data, football products or sports betting technology is a strong advantage.